Wunderman Thompson Chin has appointed Raymond Chin (pictured left) as chief creative officer and Joyce Ling (pictured right) as chief strategy officer to strengthen its creative and strategic capabilities. They both report to Carter Chow (pictured centre), CEO of Wunderman Thompson China.
Chin has around 20 years of experience as a creative, using creative innovation to propel many brands’ digital transformation, said the agency. Prior to his new role, he served as Accenture Interactive's chief experience officer since 2019. The two years in his role saw him leading Droga5 in creating “a more meaningful and targeted customer experience for brands”. According to his LinkedIn profile, he was previously chief creative officer for Publicis.Sapient China for four years between 2015 to 2019, as well as creative director for Wieden + Kennedy from 2013 to 2015. Chin is returning to the Wunderman Thompson network, having previously served as digital creative director at J. Walter Thompson Shanghai from 2008 to 2013.
Joyce Ling is also joining Chin in returning to Wunderman Thompson, who will be leading the strategy team to bring clients innovative and forward-looking integrated marketing solutions as chief strategy officer.
Ling was previously the chief strategy officer for J. Walter Thompson, Greater China since she joined the agency in 2018. Prior to her new appointment, she helmed the same position at McCann Worldgroup China from 2016 to 2018. She also has experience as vice president of strategy at Publicis.Sapient from 2015 to 2018, as well as across various industries including technology, luxury goods, FMCG, health, tourism, and lifestyle, according to her LinkedIn profile. Her more than 20 years experience in both traditional and digital advertising in China saw her work on more than 100 brands, including Nestle, Michael Kors, LVMH, Heineken, Unilever, among others, said the agency.
On their new appointments, Chow said: “Their experiences since their previous tenure at J Walter Thompson have mirrored our growth as an agency network, and we are glad for the opportunity to work together again,” adding that he was certain that both Chin and Ling will further the agency’s growth as a future-focused agency.
Chin said: "Brand creativity should not be just about communication but should also cover all dimensions of brand experience from product, service to CX innovations. It’s why I am excited to return to Wunderman Thompson, an agency that believes in this experience-driven approach.”
Ling added: “It’s very exciting to be back at the Wunderman Thompson network. I look forward to enhancing our strategic offerings to set up for client success, together with a team of driven and passionate talents.”
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