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Wunderman Thompson HK names new chief creative officer following ECD departure

Wunderman Thompson HK names new chief creative officer following ECD departure

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Wunderman Thompson has appointed Sheungyan ‘Mayan’ Lo (pictured) as chief creative officer of  Wunderman Thompson Hong Kong. This new position is in addition to his existing role as APAC chief creative officer, but as part of his new remit, he will be leading the Hong Kong creative department through an exciting period of growth.  His appointment coincides with the departure of ECD Carlos Camacho, who takes on a similar position in Wunderman Thompson Amsterdam.

Lo has been in China now for 25 years and will continue to be heavily involved in client work and support the creative team and leadership in Wunderman Thompson’s Greater China offices and beyond. In his new role, Lo will continue reporting to Annette Male, CEO of Wunderman Thompson APAC. Currently, the creative team at Wunderman Thompson Hong Kong is 50 strong with over 750 creatives working across the APAC region. Lo will also work on clients such as HSBC, GSK, Lego, Dettol, Pinkoi, Nikon for the Hong Kong office.

Matt Parry, managing director at Wunderman Thompson Hong Kong said: “Lo is one of the most respected creative leaders in Asia. He has an incredible track record of delivering outstanding creative solutions for some of the most iconic brands in this region. I could not be more excited that Lo is returning home.”

Lo has been at the helm of the Asia Pacific creative team for more than two decades, and ever since the agency became Wunderman Thompson, the department has gone from strength to strength. Lo said, “I am delighted to go back home. And I am even more excited to work closer with all the talents in my home market.”

Last August, Wunderman Thompson also bagged the digital remits for Danish toy maker LEGO to handle the digital remit of its summer campaign spanning Hong Kong and Taiwan. Aiming at encouraging children to step into meaningful play by developing their creativity, the campaign “Level Up Your Imagination” is the company's largest activation this year. As part of the campaign, Wunderman Thompson Hong Kong has created a mobile website to engage customers.

Meanwhile, across the region, the agency also ramped up its leadership teams. In Malaysia, it named Kit Ong as ECD. Ong returned to the ad scene in Malaysia after his experiences in Shanghai and Vietnam. In Indonesia, Wunderman Thompson kickstarted 2021 with a refreshed leadership team. The agency has hired Adam Thurland as its chief strategy officer, Philipp Cerny as its ECD, and Neelakshi Medhi as its business director. It also promoted its associate creative director, Nicole Hedemann, to the role of integrated content director. According to WundermanThompson Indonesia, the new appointments highlight its "ambitious and progressive vision for 2021".

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