WPP Media Malaysia’s Sheila Shanmugam departs after five years

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Sheila Shanmugam is departing WPP Media Malaysia after five years as CEO of Mindshare Group Malaysia.

Shanmugam took on the group CEO role in October 2021, overseeing Mindshare, m/SIX, OPENMIND and NEO. Her remit included setting the strategic direction for the businesses, driving growth and strengthening relationships with clients and partners.

She stepped into the role following a restructuring of Mindshare Group Malaysia under a single leadership structure, with the agencies retaining distinct strategies while working from a shared focus on core, content, commerce and consulting. At the time, Shanmugam said her focus would be on driving integration, building new services and creating value for clients, partners and talent.

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Prior to taking on the wider group role, Shanmugam spent nearly seven years at m/SIX Malaysia, first as general manager before becoming managing director. She was instrumental in launching and building the agency in Malaysia, which served multinational corporations, government-linked companies and local businesses.

Shanmugam's career spans more than 20 years across the advertising industry, having previously held leadership roles focused on business development and agency growth, according to her LinkedIn.

Before m/SIX, Shanmugam was general manager at Zenith Media from 2008 to 2010.

Her departure comes amid several senior leadership changes across WPP Media’s regional business. On 29 September, A+M reported that Sindhuja Rai, chief client officer, APAC at WPP Media, is set to leave the business next month after more than three years with the agency.

Meanwhile, former Carat Malaysia partner and head Vanitha Selvathurai recently joined WPP Media as vice president, clients, in a role focused on strengthening client leadership and partnerships.

In Hong Kong, WPP Media appointed Adrian Lee to the newly created role of chief client and operating officer, where he is responsible for client leadership and operational excellence across the business.

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