Edelman names new HK GM as Delicia Tan returns to SG

Edelman has appointed Sofia Yip (pictured right) as general manager for Hong Kong, as Delicia Tan (pictured left) returns to Singapore to lead the firm’s continued growth in the market while maintaining her regional client and leadership responsibilities.  

In her new role, Yip will report to Qu Hong, president, DJE Holdings Greater China. The firm’s Taiwan operation will also report to Qu Hong going forward.  

A long-time Edelman leader, Yip currently serves as head of brand and APAC Gen Z lab lead. Since first joining Edelman in 2013 and returning to the firm in 2019, she has built broad expertise across corporate reputation, crisis, brand and integrated communications.

She has played a key role in strengthening Edelman's Hong Kong business, working closely with Tan in recent years on building trusted client and industry relationships, and leading teams to deliver impactful work.  

Meanwhile, Tan returns to Singapore, taking on a focused role as CEO, Singapore, reporting to Rakesh Thukral, CEO, Asia Pacific. Alongside leading Edelman’s Singapore business, she will continue to play an active role across the region, including with key regional and global clients.

Her move comes at a time of strong momentum for the Singapore business and underscores Edelman’s continued commitment to accelerating growth and strengthening its position in Singapore as a strategic hub for regional and global clients. 

The move marks a homecoming for Tan to the market where her Edelman career began in 2006. Over nearly two decades with the firm, she has held leadership roles across Singapore, Beijing, Hong Kong and Taiwan, building integrated teams, leading major regional and global client relationships, and advising some of the region’s most prominent organisations.

In recent years, she has led the Hong Kong and Taiwan operations, strengthening the firm’s integrated offering and leadership bench, while guiding the businesses through a period of significant transformation. Her continued regional responsibilities will ensure continuity for clients and teams across markets as the firm builds on this foundation. 

"These appointments reflect both the strength of our leadership bench and the opportunities we see across the region," said Thukral. "Yip has earned the trust of our clients, colleagues and industry partners through her strategic counsel, collaborative leadership and commitment to excellence. She knows our Hong Kong business deeply and is well positioned to lead its next chapter. 

“Tan's market knowledge and extensive regional experience naturally match with our Singapore business, serving the best interests of our clients and our people. Tan will continue to remain closely connected to our regional clients and priorities, drawing on the relationships and experience she has built across Asia Pacific over many years.  

With Yip leading Hong Kong and Tan leading Singapore, Thukral said the company has experienced leaders in place to build on the strengths of both businesses and create new opportunities for its clients and teams across the region.

MARKETING-INTERACTIVE has reached out to Edelman for more information.

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