Unilever Indonesia has awarded digital marketing duties for Lifebuoy, Pepsodent, Ponds Men and Clear to XM Gravity after competitive pitches on all four brands.
The four new accounts expand the rapidly growing portfolio of brands that XM Gravity currently handles for Unilever, which also include Sunsilk, TREsemme, and Dove.
The agency is tasked with formulating strategies across all digital platforms, including website development, campaign management and leveraging social media to reach the brands’ intended target audience. Reflecting the contemporary media landscape, the agency will also develop and implement a new digital media strategy to deliver the brands’ objectives and create online brand-building initiatives.
Nanda Ivens, XM Gravity CEO said: "We are delighted that our partnership with Unilever is growing and going from strength to strength. We’d like to express our deep appreciation to the Unilever team for bestowing their continual trust to XM Gravity by appointing us to handle other product categories”.