TBWA\Group Singapore elevates Mandy Wong to CEO

TBWA\Group Singapore has elevated Mandy Wong (pictured) to chief executive officer, after serving as president since 2022. In her new role, she will oversee the agency’s strategy and operations while continuing to champion TBWA’s "Disruption" philosophy across creativity, strategy, innovation, and client-business impact.

In a statement to MARKETING-INTERACTIVE, the agency said the move recognises Wong's leadership in driving sustained growth, creative excellence, and stability during a period of global transformation in the advertising industry.

Wong has spent over 20 years at TBWA\Group Singapore, where her experience and expertise have shaped the agency’s business direction and strengthened client partnerships.

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During her three-year tenure as president, she led new business wins including Mandai Wildlife Group and the Health Promotion Board, while nurturing long-standing relationships with clients such as Singapore Airlines and Spotify. Over the years, she has also managed complex regional and global accounts for brands including the Singapore Tourism Board, Standard Chartered Bank, Airbnb, and Carltex.

“Wong has been instrumental in shaping TBWA\Singapore into the agency it is today. Her leadership, clarity of vision, and deep understanding of both our clients and our people make her the right person to lead the agency into its next chapter," said Sean Donovan, president of Omnicom Advertising Asia. 

Reflecting on her elevation, Wong said, “It’s a privilege to step into the role of CEO at a time when our industry is undergoing fundamental change. My focus is on leading with intention, strengthening collaboration across the group, supporting our people through transition, and ensuring we continue to deliver work that is both relevant and meaningful for our clients.”

The appointment follows a post-merger restructure by Omnicom following its US$13.3 billion acquisition of Interpublic last year. Elsewhere in the region, TBWA’s leadership structure in Greater China and Malaysia remains unchanged. Joanne Lao continues as CEO of TBWA\Greater China, while Yee Hui Tsin remains CEO of TBWA\Malaysia.

Most recently, TBWA Sydney named Darren Borrino as group creative lead, strengthening its creative bench as the agency sharpens its focus on craft and creative ambition across the group. He was previously group creative director at TBWA\Chiat\Day New York, overseeing creative for Nissan North America and Hilton Hotels’ global business.

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