Former McCann SG CEO Paul Soon joins Sequencr AI as strategic advisor

Sequencr has appointed industry veteran Paul Soon (pictured) as strategic advisor, tapping his more than 25 years of experience in creative and digital businesses to support the development of its AI solutions for communications and marketing teams.

In his new role, Soon will help shape the continued development of Sequencr's Stratum platform and consulting services, while supporting the company's engagements with brands, agencies and partners.

Soon previously served as CEO of McCann Singapore, where he led the combined business following the McCann–MullenLowe integration, overseeing efforts to expand its digital and government client portfolio and AI capabilities.

Prior to McCann, he was CEO of MullenLowe Singapore and China from 2020 to 2025, having first taken on the Singapore CEO role in 2018. He also led POSSIBLE Singapore from 2015 to 2018 and Mirum Agency from 2011 to 2015, following earlier roles at JWT, XM Asia Pacific, Arc Worldwide, Saatchi & Saatchi and AKQA.

Don't miss: McCann Singapore names new CEO as Paul Soon exits

The appointment comes as Sequencr looks to help communications and marketing organisations integrate agentic AI into their operations, develop new capabilities and rethink their operating models.

According to a LinkedIn post announcing the appointment, the rise of agentic AI is changing how communications and marketing teams work, raising questions around organisational structures, capabilities and the role of technology in business operations.

Sequencr said Soon's experience will contribute to its efforts to help organisations adopt AI across their communications and marketing functions, with a focus on developing practical capabilities and operating models.

The company added that his appointment comes at a time when leaders are increasingly considering how to harness agentic AI to reshape the way their teams operate.

The appointment follows Sequencr AI's expansion of its leadership team last month, when it named Jeremy Seow as president and co-founder to support its growth in agentic AI solutions for communications and marketing teams.

In his role, Seow oversees client strategy, growth and the development of AI-enabled operating models across the firm's Stratum platform and consulting business. He works alongside founder and CEO Matt Collette and the wider leadership team, including CTO and head of product Jay Hatch, head of client success and projects Sue Ann Teo, CFO Dave Scott and director David Gallagher.

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