Leigh Terry exits IPG Mediabrands APAC amid Omnicom–IPG integration

Leigh Terry has exited his role as CEO of IPG Mediabrands APAC as the Omnicom–IPG merger triggers major leadership consolidation across the region, MARKETING-INTERACTIVE has confirmed. Tony Harradine will take on responsibility for Omnicom Media across APAC following Terry’s departure.

Terry led Mediabrands across 13 markets since 2017, overseeing more than 5,000 staff and guiding the network through shifts in digital, data and media investment. His remit included oversight of UM, Initiative, Reprise, Cadreon and the group’s specialty units during a period of rapid technological and consumer change.

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Before joining Mediabrands, Terry spent nearly six years as CEO of Omnicom Media Group Australia and New Zealand, where he oversaw agencies including OMD, PHD, M2M, Resolution and Dynamo. Earlier in his career, he held the position of managing director at OMD Australia alongside Peter Horgan and also served as managing partner at OMD Australia.

He relocated from the UK in 2005 after launching OMD Digital and later leading the network’s early direct and data capabilities. A long-time digital operator, Terry built his reputation on navigating evolving media ecosystems and advising brands through market fragmentation, consumer shifts and new technology adoption.

His exit marks a major chapter change for Mediabrands APAC as the merged Omnicom–IPG organisation realigns leadership structures across Asia Pacific. Further regional changes are expected as integration plans roll out in the coming weeks.

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