Omnicom Media unveils new APAC leadership structure

Omnicom Media APAC CEO Tony Harradine has revealed the agency's new leadership structure, with a set of key leaders to drive growth and innovation across the region.

In an internal note, seen by MARKETING-INTERACTIVE, Harradine said, bringing together two organisations will always involve difficult decisions, and he acknowledges that openly. “Omnicom Media is committed to supporting everyone impacted, with clear information and ongoing guidance as we navigate these early days together,” he said.

Additionally, he shared that overseeing the new vision will be the local market CEOs, a" leadership team that now includes perspectives from both Omnicom and IPG, combining these expertise and a shared vision for growth”.

Omnicom Media APAC leadership:

• Chief financial officer – Chan Ching Yi
• Chief commercial trading officer – Paul Shepherd
• President, OMD – Charlotte Lee
• President, PHD – Eileen Ooi
• President, UM – Rochelle Chhaya
• President, Initiative – Leadership appointment to be communicated soon
• President, Operations – Sadhan Mishra
• EVP, Growth – Garth Farrar
• Head of communications – Justin Low
• Head of brand marketing – Naomi Michael

Omnicom Media market leadership:

• Australia – Kristiaan Kroon, CEO, and Donna Bartlett, CFO
• China – Claudine Kwek, CEO, and Jane Gu, CFO
• Hong Kong – Derek Yip, COO, and Jacqueline Chan, CFO
• India – Kartik Sharma, CEO, Rishit Mehta, CFO, Amardeep Singh, COO, and Shashi Sinha, strategic advisor
• Indonesia – Rajat Basra, CEO, and Lana Dardjowidjojo, CFO
• Japan – Matt Ware, CEO, and Takahiro Oe, CFO
• Malaysia – Eileen Ooi, executive integration lead, Darren Yuen, CEO, and Muralitharan Ramasamy, CFO
• New Zealand – Nikki Grafton, CEO, and Verity McQuade, CFO
• Philippines – Mary Buenaventura, CEO, and Ulysses King, CFO
• Singapore – Chloe Neo, CEO, and Reynold Seah, CFO
• Taiwan – Kelly Huang, CEO, and Lisa Wu, CFO
• Thailand – Rochelle Chhaya, CEO, and Noppadol Vetvoranich, CFO
• Vietnam – Van Anh Tran Luu, CEO, Julien Courant, COO, and Tam Pham, CFO

Earlier today, MARKETING-INTERACTIVE reported that Leigh Terry has exited his role as CEO of IPG Mediabrands APAC as the Omnicom–IPG merger triggers major leadership consolidation across the region. Tony Harradine was set to take on responsibility for Omnicom Media across APAC following Terry’s departure. Terry has led Mediabrands across 16 markets since January 2017, overseeing more than 5,000 staff across the region, and guiding the network through shifts in digital, data and media investment. 

In the internal note, Harradine added that while many of these names will be familiar across much of the APAC community, he also recognises that some of the employees will be working with new leaders for the first time. He added that more details will be revealed in the upcoming townhalls.

“Culturally, the integration feels like a natural evolution. We collectively share a deep commitment to client partnership, operational excellence, and developing talent. This foundation will allow us to move quickly and confidently as we begin building new ways of working,” he added.

Yesterday, Omnicom announced that it would retire several long-established agency brands which will see the company will cut more than 4,000 jobs as part of the immediate post-merger integration.

Omnicom will formally debut the combined organisation and introduce the next generation of its Omni platform at CES 2026. Year-end earnings in February will outline integration progress and synergy expectations, followed by an Investor Day.

Related articles: 
James Hawkins departs IPG Mediabrands APAC as merger reshapes region
Leigh Terry exits IPG Mediabrands APAC amid Omnicom–IPG integration
Omnicom to shutter longstanding agencies, cut 4,000 jobs following IPG merger