Enigma appoints Clare Yardley as head of creative services in latest senior hire

Independent agency Enigma has named Clare Yardley as head of creative services, continuing a string of senior creative hires aimed at sharpening its national creative offering.

Yardley is one of Australia’s most experienced creative operations leaders, joining from BMF Australia where she spent a decade as resource & creative services director. She previously held the same role at Saatchi & Saatchi.

At Enigma, Yardley will lead agency-wide systems and processes to improve creative delivery, drive cost efficiency and foster collaboration across departments. Her appointment follows the arrival of Aldo Ferretto as creative director and head of art in June and Simon Lee stepping in as chief creative officer earlier this year.

“A great creative services director provides the emotionally intelligent oil that keeps an agency humming,” Lee said. “The brief was to find a talismanic figure to take on this role and that’s Clare down to a tee. She has a great energy and has worked closely with many of the best in the business.”

“To find an agency that genuinely values creative operations in the process of producing excellent work is fantastic," Yardley added. "I love the energy of the place and the people, and can’t wait to start shaping how we work.”