Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Science and honeybees help GUERLAIN Abeille Royale celebrate 10th anniversary

Science and honeybees help GUERLAIN Abeille Royale celebrate 10th anniversary

share on

Environmental concerns are more important than ever for consumers as they increasingly prefer to buy products that are useful yet sustainable. Thanks to an approach that combines transparency across production channels with a commitment to the protection of biodiversity, GUERLAIN’s Abeille Royale demonstrates how luxury, efficiency, and sustainability can all go hand in hand.

After meticulous studies of how honey helps repair skin, GUERLAIN Research continues to delve into the secrets and mysteries behind bee products before analysing their benefits, classifying their particularities and identifying which of their qualities are pure enough to suit the skin’s needs.guerlain pic1The research has pinpointed three criteria that make for uniquely effective honey: a rich, diverse and well preserved ecosystem; pure environmental conditions; and bee genetics.

To produce refined products, GUERLAIN uses honey produced by a native black bee at Ushant in France, a protected island off the Brittany Coast boasting a protected ecosystem and a UNESCO-classified Biosphere Reserve. This small and stocky bee produces pure and high quality honey rich in amino acid and trace elements.

Honey from Ushant can be found across the entire Abeille Royale skincare line and used as a standard in all GUERLAIN skincare with bee products.guerlain pic2The Abeille Royale Fortifying Lotion has been formulated to work alongside the Abeille Royale Youth Watery Oil, and the Double R Renew and Repair Serum. The lotion offers all the fortifying strength of royal jelly, readying the skin before applying the Youth Watery Oil to plump it.

By infusing the skin with the powerful repairing properties of honey and GUERLAIN exclusive royal jelly, this oil’s revolutionary formula instantly plumps the skin from within. The Double R Renew and Repair Serum can resculpt the skin as its exclusive dual technology for peeling and lifting effect refines, firms, and brightens the skin.

Last but not least, GUERLAIN Research has brought together the full power of the hive’s natural products that have been selected for their ability to combat wrinkles and skin sagging.

guerlain abro20 262

This article is sponsored by GUERLAIN. 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window