Gen Z perspectives: JISOO blooms in SG and Netflix MY's gothic ‘Wednesday’ activations

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, K-pop icon JISOO bloomed with STB and Mandai in a music video, while we unpacked Netflix Malaysia’s cleverly twisted Wednesday-inspired campaigns.

Letting this slide? Morticia wouldn’t allow it.

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1. JISOO chooses her wild in new music video with STB and Mandai

STB has teamed up with globally acclaimed K-pop artist JISOO to release a special video for Your Love, a track from her latest mini album AMORTAGE.

Set against the lush backdrop of Singapore’s Mandai Wildlife Reserve, the video beautifully highlights the city-state’s natural wonders and world-class wildlife attractions, while enhancing the emotional depth of JISOO’s music.

The collaboration aims to showcase Singapore’s diverse charms through K-content, inspiring both Korean and international audiences to explore the city’s rich culture and unique landscapes. 

Read more here. 

2. From Morticia to Mak Tisha: Netflix MY puts a Malaysian spin on the Addams Family

Netflix Malaysia has given the beloved gothic clan a local twist, transforming the iconic Addams Family into a cheeky Malay version dubbed the “Adam’s Family,” inspired by the streaming giant’s hit series Wednesday.

The short film stars Malaysia’s queen of local horror, Maya Karin, as ‘Mak Tisha’, a character who blends beauty with a hint of spookiness. She is paired with her devoted husband Tok Gomeh, played by Adi Afendi. Joining the quirky couple are Grandmama and Ali. Ali, portrayed by internet personality Bento, channels Pugsley’s look with his striped shirt, while Bento’s real-life grandmother steps into the role of Grandmama

Read more here. 

3. Netflix MY brings 'ibu jari pelik' to the streets of KL

Netflix Malaysia is drumming up excitement for Wednesday Season 2 with a campaign that puts the spotlight squarely on a fan-favourite character — Thing.

In a bold activation that blends on-ground engagement with social buzz, Netflix has launched a larger-than-life, mobile version of Thing, dubbed the "Thingmobile", scuttling its way around the Klang Valley.

Read more here.

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