Brands bring the glitz and glam as Taylor Swift enters 'Life of a Showgirl' era

Taylor Swift is in her Life of a Showgirl era and the world is here for it. After three years of breadcrumb trails, cryptic clues, and lyrical Easter eggs, the singer finally dropped news of her 12th studio album on a podcast with none other than her current beau, Travis Kelce.

This new era is dripping in blood orange glamour, glitter, and unapologetic bling. On the podcast, Swift teased the album cover, only it was blurred out, sending Swifties into full detective mode. Early hints point to a teal-toned cover, but in true Swift fashion, nothing’s official until she says so.

And it’s not just the fans getting swept up in the sparkle. Brands across the globe are jumping into the Showgirl spotlight with their own trendjacks, reimagining what it means to live their version of the showgirl dream.

Here are some of MARKETING-INTERACTIVE’s favourite Life of a Showgirl-inspired posts so far — glitter, wit, and all.

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1. Burger King Philippines 

Life of a Showgirl? More like Life of a Burgirl. Burger King Philippines is serving up its own glitzy moment, swapping sequins for sesame seeds. In its trendjack, the brand’s iconic burger bun takes centre stage, with its tiny sesame toppings glamming it up as the sparkling jewels draped across Swift’s body in the original cover.

2. Canva 

Canva is every marketing girl’s bestie and now, it’s gunning for the Swifties too. In its trendjack, the design platform flaunted a carousel of glittering orange backdrops, a nod to Life of a Showgirl’s dazzling palette. The cheeky subtext? If you’re plotting your own sparkly post, Canva’s got the tools (and the templates) to help you shimmer.

3. Domino's Pizza Australia

Domino’s Pizza Australia wasted no time jumping into the Showgirl spotlight, surprising Swifties and baffling casual pizza lovers. Its post showed a classic pepperoni-and-cheese pizza peeking out from behind a blurred teal image, padlock front and centre. Swifties praised the “speedy content,” while others were left scratching their heads, asking, “DoughlyFans?”

4. Duolingo

Duolingo didn’t just trendjack Life of a Showgirl, it went full theatre kid. The language-learning platform’s giant green owl shared what it though each track on the album will be about, pairing them with the unhinged memes it’s most famous for. For example, Track 1, The Fate of Ophelia, got a nod to that time Duo “died” in a playful marketing stunt. Meanwhile, Track 10, Cancelled, was matched with a screenshot of its own TikTok page wiped clean, a throwback to when the brand nuked all its content following backlash over its new AI-first policy. 

5. Dutch Lady Malaysia

Dutch Lady Malaysia skipped the blood orange and went straight for full-cream glitter. Its trendjack features a sparkling blue backdrop with bold white text quoting Swift’s 22: “It feels like the perfect night for breakfast at midnight.” A nod to dairy-fuelled midnight snacks? Absolutely. Steering clear of the Life of a Showgirl colour palette? Bold move or a miss? We’ll let you be the judge.

6. Dunkin' Donuts 

Dunkin’ didn’t have to stretch far for this trendjack as it’s been living in its orange era all along. The coffee-and-donut giant simply cranked up the glitter on its iconic logo and dropped the cheeky caption: “We’ve always been in our orange era.” While it never name-dropped Life of a Showgirl, Swifties got the hint. One even quipped, “Taylor Swift may work hard, but Dunkin’ PR works harder.” Others used the moment to campaign for the return of Pumpkin Spice, because obviously, that’s what Taylor would want. 

7. Guardian Singapore

Swifties, welcome to your wellness era. Guardian Singapore teased fans with a blurry teal background and a glittering orange padlock, except this one’s unlocked. No, the beauty and wellness retailer isn’t dropping an album, but it is unlocking exclusive deals on its app. “Move swiftly,” it teases. And honestly? Don’t mind if we do.

8. Marina Square Singapore 

Marina Square kept it low-key on the glitter front, but it brought the animation. Behind a blurred teal backdrop, a fluffy bun spins like a tiny vinyl record — subtle, quirky, and oddly mesmerizing. No orange sparkles here, but sometimes, understated can be just as catchy.

9. Pantone 

Pantone showed us colours it knows we can’t see with anyone else. In an Instagram post, the brand pinpointed the exact shade of orange that defines Life of a Showgirl. Laurie Pressman, VP of the Pantone Color Institute, summed it up perfectly: “Taylor Swift is taking a bold stance with her new orange in The Life of a Showgirl. It’s uplifting, vitamin enriched, full of life and vitality. It’s a bright orange tone that brings a smile and evokes a playful spirit. It’s friendly, approachable and inviting. It’s a color and color family that makes perfect sense as she seems to be entering a new phase of her life where she is just positively beaming. This shade range suits her at this time, as she continues to radiate her happiness to the world.”

10. Shopee 

Shopee joined the Life of a Showgirl fun in true viral style. Fans were quick to notice the teaser’s uncanny resemblance to the iconic Shopee bag, sparking memes such as “The Life of a Shopee Girl” and “Taylor for Shopee ambassador?” Leaning into the moment, Shopee posted its own cheeky tribute: “Life of a Shopee Bestie.”

11. Starbucks

Got a long list of Starbucks lovers? Looks like the coffee giant is officially a fan of Swift’s Life of a Showgirl era too. In its trendjack, Starbucks put a caffeinated spin on 22, posting: “It feels like a perfect night for coffee at midnight.” 

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