Dezign Format: Creating extraordinary experiences in Asia and beyond

This post is sponsored by Dezign Format

A Singapore-based company, Dezign Format was founded in 1988 by two brothers, N. S. Chong and Mike Chong, with a vision to deliver innovative design and quality build services, specialising in festive decorations and custom installations from the very beginning. Over the years, the company has expanded its expertise, becoming a leading industry specialist in creating visionary experiences across a diverse range of project categories locally and regionally.

With more than 37 years of experience in the industry and a dedicated team of over 180 professionals, Dezign Format curates bespoke concepts that cater to unique requirements and suit elaborate proposals for a global clientele. Supported by a full-fledged in-house team of professionals and fully integrated production facilities, the company offers a comprehensive suite of tailored end-to-end solutions, bringing ideas to life through precision, creativity, and craftsmanship.

Conceptualised and built by Dezign Format for the second consecutive year, the Twenty3 Hospitality Suite 2024 was designed to provide guests with an opulent Formula 1 race experience.

Creating experiences with a sustainable vision

Beyond delivering projects with finesse, a cornerstone of Dezign Format’s execution approach lies in its commitment to aligning the team’s work processes with industry-recognised sustainable standards.

As an ISO 20121 Event Sustainability Management Systems and ISO 14001 Environmental Management Systems accredited company, Dezign Format stands at the forefront of sustainable development. Leveraging these international frameworks, it empowers the team to foster a holistic and structured approach to sustainability, incorporating environmentally responsible business practices across every stage of project delivery. From the sourcing of ethically produced materials to the implementation of comprehensive waste reduction strategies, every detail is thoughtfully considered to minimise environmental impact while maximising value for clients.

Dezign Format’s commitment to delivering sustainable solutions in the industry is further underscored by the integration of cutting-edge technologies, including artificial intelligence, 3D printing, and robotic arm milling machines, to enhance and support its green initiatives. Through this multi-faceted and forward-thinking approach, it allows the team to streamline and automate production processes, effectively reducing its ecological footprint while conserving resources.

As one of the first to earn gold under the GSTC-Recognised Singapore MICE Sustainability Certification (MSC) for Stand Builders, the company remains dedicated to creating experiences that celebrate innovation, responsibility, and a shared vision for sustainable excellence.

Learn more about Dezign Format’s approach to sustainable development.

A testament to the crafts

With over three decades of track record in creating experiential activations and immersive spaces, the team at Dezign Format consistently delivers award-winning brand experiences that captivate audiences and elevate engagement. The team’s latest recognition at the prestigious MARKies Awards Singapore 2025 stands as a testament to its enduring commitment to crafting excellence in the industry.

Cherishing a beloved holiday tradition, the iconic Marina Bay Sands unveiled the festive showcase in collaboration with luxury fashion house CHANEL to present the CHANEL Winter Tale.

Dezign Format was awarded a Silver accreditation in the Most Creative – Immersive Brand Activation category for the execution of the CHANEL Winter Tale campaign. Displayed at the iconic Marina Bay Sands integrated resort, the festive showcase stands out for its complexity, scale, and quality of work, which seamlessly blends narrative, artistry, and innovation into a truly enchanting brand moment.

Presented in collaboration with the luxury House of CHANEL, the centrepiece featured an enchanting dollhouse in warm satin gold, set amongst a snowy winter scene. Overhead, the display unfolded into a showcase of the CHANEL universe, cascading with ornaments of perfume decanters, lacy snowflakes, luminous gift boxes, and satin camellia flowers.

At the forefront of bringing extraordinary visions to life

In addition to its portfolio of luxury brands, the team creates and delivers a remarkable range of works across the region. The diverse capabilities and expertise of the company encompass a wide range of projects, including brand activation, events and exhibitions, festive décor, museum and galleries, commercial and retail fit-out, themed experiences, and permanent build.

The third and final chapter of Cartier's Nature Sauvage high jewellery exhibition was held at the historic Former Command House, offering a multisensorial experience through six immersive rooms.

Driven by a steadfast commitment to sustainability, Dezign Format places innovative design and expert craftsmanship at the heart of every endeavour to bring brands’ visions to life. The team transforms visionary concepts into immersive, interactive spaces tailored to each brand’s unique identity, delivering distinct and memorable experiences where no two projects are the same.

More than a creator of physical spaces, Dezign Format is a strategic partner in brand storytelling, leveraging experiential design to create enduring experiences that connect, inspire and resonate with people across the world. In the words of its founders, “We don’t just build spaces – we bring stories to life.”

Discover more about us at dezignformat.com.

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