AirAsia takes flight with Dolla for ASEAN Day travel series

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AirAsia is marking the 58th ASEAN Day by spotlighting the region’s culture, diversity and unity through a new travel video series, "Unlock ASEAN in real life", starring Malaysia’s pop sensation Dolla.

The series takes viewers to six destinations - Yogyakarta, Nha Trang, Da Lat, Pattaya, Sandakan and Miri - all connected by AirAsia’s network.

Each episode follows the group as they explore local traditions, uncover hidden gems, and meet communities, offering a youthful perspective on travel in Southeast Asia that blends entertainment with cultural discovery.

Don't miss: AirAsia brings ASEAN to Roblox with the launch of AirAsia World

In the trailer released earlier this month, Dolla is seen exploring all six destinations, sampling local delicacies in Yogyakarta, browsing the vibrant Nha Trang night market, and visiting the Bornean sun bear conservation in Sandakan.

The trio also brings energy to each stop, dancing in front of iconic landmarks and taking in scenic spots along the way.

"Unlock ASEAN in real life" will premiere exclusively on the VIU app every Friday at 12pm, starting 8 August 2025.

In tandem, AirAsia released a special video on its social media channels featuring cabin crew from Malaysia, Indonesia, Thailand, Cambodia and the Philippines.

Set to an original in-house soundtrack, the video showcases the airline’s Allstars from across the region performing a lively dance routine, highlighting their diversity.

To encourage travel across ASEAN, AirAsia is also offering one-way fares from RM59 to destinations including Johor Bahru, Bintulu, Da Lat, Nha Trang, Chiang Mai, Makassar, Krabi and Brunei.

ASEAN Day, celebrated annually on 8 August, marks the founding of the Association of Southeast Asian Nations. As the only airline connecting all 10 ASEAN countries, AirAsia said it remains committed to fostering regional connectivity while showcasing the stories, people and cultures that make Southeast Asia unique.

A+M has reached out for more information.

The campaign also follows AirAsia’s push into the digital realm with the official debut of AirAsia World on Roblox.

The platform creates a new playground for fans to explore ASEAN cultures through gaming, merging travel, technology and entertainment beyond traditional aviation experiences.

Built around two pillars, ASEAN exploration and rewarding experiences, AirAsia World delivers immersive gameplay and cultural discovery. Players can navigate vibrant metaverse destinations inspired by ASEAN cities, interact with culturally themed environments, complete gamified challenges, and collect in-game rewards through seasonal updates and creative tasks, the airline said in a statement.

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