Red Ribbon’s campaign on practical but touching ways to show love

In its latest campaign, Red Ribbon showed that expressing love does not always have to be a grand gesture. It could be as simple as giving a cake during a birthday, a simple pick-me-up pastry for a friend who needs cheering up, welcoming someone back home with a sweet treat, or making everyday family moments more special by sharing a cake. Set to the iconic tune “What the world needs now is love sweet love,” Red Ribbon’s video shows that all expressions of love make a world of difference especially now when love is needed the most.

 “They say that love is universal, and it’s true. Everyone needs to feel loved more often because it makes our days better and sweeter. That’s what we, at Red Ribbon, want our customers to feel when they receive a Red Ribbon cake or pastry: that someone loves and appreciates them,” said Cathleen Capati, Red Ribbon marketing head.

“For 43 years, Red Ribbon’s accessible, high quality, delectable cakes, and pastries have been part of every Filipino celebration–big and small. From our all-time favorite Black Forest Cake to our delightful Butter Mamon, Red Ribbon reminds Filipinos that although things may have changed, one thing always remains the same: we can give love today.”

Red Ribbon gives the following tips on how to show love for a special occasion:

Make small gatherings feel grander with a little decadence. 

Nowadays, it’s all about intimate celebrations. The Black Forest cake is the epitome of indulgence with its layers of moist chocolate fudge cake filled with delectable chocolate cherry creamy filling, covered in icing and chocolate shavings, and topped with Maraschino cherries.

Surprise far-away loved ones with sweetness. 

If you can’t attend the celebrations, surprise your loved ones by sending a cake overloaded with chocolatey, fudgy moist, goodness. 

Gift celebrants with a cake made up of soft and moist chocolate chiffon layers, filled and topped with delicious chocolate icing, with your own loving message written on the cake. If you want to be a little more extra, you can even host an online birthday party with a virtual candle-blowing. 

Say it extra sweetly with a cake!

Sometimes though, you don’t need an occasion to share some love. Maybe you’re just missing a friend and want to tell them how you feel, or maybe a family member is in need of a few words of encouragement.

Express sweet sentiments with a moist chocolate chiffon roll cake filled and covered with fudgy chocolate icing and milk chocolate toppings to give the chocolatiest treat.

Bond at home with cheesy delights. 

With families working and studying at home, it’s easier to create bonding moments together through a filling merienda with Cheesy Ensaimada! Topped with sweet buttercream and loads of cheese, this delicious treat  is paired with a warm drink.

Treat kids to a pastry pick-me-up

Are the kids busy with their online classes? Parents can prepare a yummy pick-me-up snack for their breaks. The all-time favorite snack, Red Ribbon’s Butter Mamon, is made with soft chiffon and 100% real butter. A light and delectable treats for kids.