foodpanda turns everyday meals into a treat

Foodpanda is making life more delicious with a new regional brand campaign aimed at transforming the delivery experience from simple convenience to everyday value. 

The campaign, "Make life delicious", positions the delivery platform as a partner for the modern city-dweller, focusing on seamless experiences, everyday choice and smart savings. It also promises reliable delivery for meals and groceries, a broad ecosystem of local and international favourites, as well as exclusive perks for pandapro subscribers. 

Running in Singapore, Malaysia and the Philippines, the campaign features a refreshed visual identity and high-energy activations. In Singapore, users can look forward to SG$8 off selected restaurants including favourites such as KOI Thé, Domino’s, Jollibee, MOS Burger, PastaMania, Shake Shack and more until 22 March 2026. In addition, pandapro members can receive free delivery on select restaurants.

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A broader rollout across APAC is planned throughout 2026. 

MARKETING-INTERACTIVE has reached out for more information. 

The campaign comes as consumer behaviour hits a turning point with delivery evolving into a strategic lifestyle tool. According to foodpanda, 34% of consumers note that delivery grants them more quality time with loved ones. 

As lifestyles become more demanding, trust, ease of use and value for money remain key considerations for consumers. Increasingly, value is defined not only by price, but also by reduced stress and time saved. As such, delivery services are becoming more integrated into daily routines as part of how consumers navigate work, family and personal commitments.

"Modern life moves fast, and our mission is to move faster," said Selin Suzer, chief brand officer at foodpanda. "'Make life delicious' is about elevating the everyday. It’s about ensuring that every meal and grocery run is an opportunity for our customers to reclaim their time and enjoy the best their city has to off er without the wait."

The "Make life delicious" campaign also ties into foodpanda’s broader efforts to make pandapro more than just a food delivery subscription. In October last year, the platform expanded pandapro into daily commutes through a partnership with ride-hailing platform, TADA.

The collaboration gave pandapro subscribers exclusive ride discounts, while TADA users could redeem a complimentary two-month pandapro subscription. Subscribers could also enjoy a suite of benefits across food delivery, pick-up, groceries and rides, including SG$3 off delivery fees, 10% off pick-up orders, 20% discounts on selected restaurant menus, 3% off groceries, and monthly ride vouchers. 

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