Coach has launched its first collection of NFTs, featuring eight Coach holiday animals from the fashion house. The release of the NFTs marks the finale of Coach's 80 years anniversary with digital innovation. It also celebrates the house's holiday message to "Give A Little Love". The 80 one-of-a-kind pieces of digital art will include Coach’s beloved mascot Rexy, Fuzz the polar bear, Belle the penguin, Holly the deer, Ginger the fox, Paddles the goose, Luna the owl, and Spike the hedgehog. All of the characters were also launched in the fashion's house latest digital game, Snow City.
According to the fashion house, 10 unique NFTs of each animal will be given away over eight days, with one animal released per day from 17 December onwards. The drop will be announced through Coach's Twitter account. Additionally, each Coach NFT grants consumers the right to receive one complimentary Made-to-Order Rogue bag gifted to the initial holders of the Coach NFTs in 2022. MARKETING-INTERACTIVE has reached out to Coach for additional information regarding its NFT collection.
Launched earlier this week in Malaysia, the interactive "Snow City" game offers consumers a unique phygital experience at Coach's store in Pavilion Kuala Lumpur. The game is available for play in-store and in a digital mobile version, where players can race through the snowy New York City as a Coach Holiday animal, collecting “love” they can share with friends.
At the same time, Coach also unveiled its curated giant 3D animation at the Pavilion Elite’s LED screen. According to the luxury brand, the holiday exhibition was one of the largest that was set up in Malaysia. The execution was inspired by a snowy winter park in New York City, the fashion house’s hometown, and features Coach’s Rexy mascot and Fuzz the polar bear, playing with a New York City taxi cab.
The exhibition was inspired by the house's hometown, a snowy winter park in New York City. The installation features larger than life-size Coach’s holiday glittery animals in ski gear, a magical tunnel of twinkling lights along the park’s arch, and a festive holiday tree in the centre. Whereas the OOH 3D activation was done in collaboration with Brandavision and follows the launch of its “Give A Little Love” bespoke holiday installation at Pavilion Kuala Lumpur.
Similarly, the fashion house had another execution with the mall in October this year. Coach launched its "Windows of the Future" campaign, reimagining nine Coach stores globally, as community hubs with bespoke experiences.Paying homage to Coach's mascot Rexy in supersized form, the window display features Rexy with iconic Rogue bags while making a rogue appearance at the Pavilion Elite giant LED screen. Rexy was shown walking around the screen and holding Rogue bags - reflecting the Rogue’s unique attitude, inspired by free-spirits, rebels and dreamers.
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