Estée Lauder concludes global media pitch

Estée Lauder has appointed WPP as its global media agency. The decision consolidates media duties for the company's portfolio of brands, which includes MAC, Clinique and its flagship Estée Lauder line.

WPP was chosen for its track record in delivering innovative media solutions and its deep understanding of the global market dynamics. Under the partnership, WPP will be tasked with handling media buying across all markets for the brand. 

MARKETING-INTERACTIVE has reached out to WPP for a statement. 

This follows a strong fiscal 2026 second-quarter result for Estée Lauder, which reported a 6% increase in net sales to US$4.2 billion. Gross margin expanded by 40 basis points to 76.5%, up from 76.1%, driven largely by net benefits from the company’s profit recovery and growth plan (PRGP). These gains were partially offset by the impact of incremental tariffs, shifts in the company’s business mix, and inflationary pressures.

For the six months ended 31 December 2025, net cash flows from operating activities rose to US$785 million, a significant increase from US$387 million in the prior-year period, primarily reflecting higher earnings excluding non-cash items.

“We delivered excellent second quarter results to solidify a strong first half of fiscal 2026,” Stéphane de La Faverie, CEO at Estée Lauder, said.

“In this pivotal year, Beauty Reimagined has invigorated our business as we execute the biggest operational, leadership, and cultural transformation in our history.

"On its one-year anniversary, we raise our fiscal 2026 outlook confident in the strength of our turnaround, even as our second half reflects previously-expected headwinds and now-greater consumer-facing investments, as we expect to restore organic sales growth and expand our operating margin for the first time in four years.”

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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