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Winner winner chicken dinner. PUBG MOBILE and Wingstop go on the hunt

Winner winner chicken dinner. PUBG MOBILE and Wingstop go on the hunt

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Mobile game PUBG MOBILE has collaborated with F&B chain Wingstop to create an initiative where users hunt for chicken dinner in the game while eating chicken dinners in the real world.In PUBG MOBILE, players are challenged to win the "Winner Winner Chicken Dinner" tagline by becoming the last survivor on the battlefield.

The collaboration in Singapore will run until 20 November 2022, shortly after it concluded in Indonesia on 11 September 2022. "We are thrilled to collaborate with Wingstop, a restaurant brand that is well loved in Indonesia and Singapore. Through this partnership, we want to reward our players in Indonesia and Singapore with real chicken dinners for their continuous support of PUBG MOBILE. Simultaneously, we would like to encourage Wingstop fans to join in the fun on PUBG MOBILE," Oliver Ye, PUBG MOBILE Southeast Asia director said.

With this collaboration, PUBG MOBILE players can get discount codes or cash vouchers through the PUBG MOBILE application that can be used at Wingstop restaurants in Singapore.

To mark the start of the collaboration, Wingstop will also be offering a limited-time PUBG MOBILE x Wingstop Flavour Box bundle. Customers who purchase this limited-time Flavour Box bundle will be rewarded with an epic level PUBG MOBILE skin code.Furthermore, the collaboration will also be enlivened by several renowned content creators and influencers from Indonesia and Singapore. 

"The collaboration with trending PUBG MOBILE positions our brand at the height of culture and is sure to satisfy the palette of any flavour fan," Stacy Peterson, Wingstop's chief revenue and technology officer added.
 
Related Articles: 
#MobexAwards highlight: BK Indonesia lands whopper sized success through PUBG collab 
An F&B campaign that didn’t focus on food: Behind AD Makers’ winning Wingstop Hidden Flavors launch

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