New recipes are crucial to keep diners engaged in Hong Kong. Pizza Hut has collaborated with KFC to offer a new pizza combining their signature dishes and rolled out a mobile game to promote the new pie.
The pizza brand has launched the "Pizza Hut x KFC Chicken Popcorn Pizza", a limited-edition pizza combining Pizza Hut’s iconic crispy crust with KFC’s chicken popcorn pieces, classic gravy, plus a generous serving of cheese, sweetcorn, and mushrooms. To celebrate this partnership, a mobile game has been created which connects two phones and challenges two players to craft a "Pizza Hut x KFC Chicken Popcorn Pizza" against the clock together.
Teamwork is necessary in the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza. After completing the tasks in the time given, they will be awarded Pizza Hut and KFC coupons.
“The pizza brings the best of both worlds together. This mobile game based on teamwork is a great way to engage with our fans and consumers whilst also increasing awareness of our brand and food innovation credentials," said Wendy Leung, marketing director of Pizza Hut Hong Kong.
“This collaboration between these two huge brands is a dream come true. That’s why we were excited to create the mobile game, a fun two-player game for fans to create this epic pizza with a friend, and unlock tasty rewards too," commented John Koay, executive creative director at Ogilvy.