SharkNinja turns David Beckham's home into a celebrity holiday hangout

SharkNinja has brought together David Beckham, Tom Brady, Kevin Hart and Aryna Sabalenka for its first-ever holiday campaign, turning a simple house-sitting arrangement into a celebrity-filled gathering.

Titled "There’s no home like a SharkNinja home", the campaign centres on the brand's global ambassadors and their shared enthusiasm for Shark and Ninja products, using humour and familiar household moments to showcase how the products fit into everyday life.

Created by SharkNinja's in-house Creative Labs team and produced by Studio 99, the campaign builds on the brand's "Neighbors" series, which debuted in 2025 and featured Beckham and Hart as next-door neighbours.

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The latest instalment sees Beckham leaving Hart in charge of his home while he is away. However, the arrangement quickly gets out of hand as Hart invites the rest of the neighbourhood over, with the guests making themselves increasingly comfortable.

Dressed in Beckham's robe, Hart prepares snacks using the Ninja Crispi Pro, while Brady enjoys a skincare session with the Shark CryoGlow. Meanwhile, Sabalenka helps herself to a frozen drink made using the Ninja SLUSHi. By the time Beckham returns, his friends have settled in, turning his home into an unofficial neighbourhood hangout.

Earlier videos released as part of the campaign teased the gathering, showing Beckham's friends enjoying his SharkNinja products while denying that they were at his house. The final film reveals how the situation unfolded.

Beyond its celebrity-led storytelling, the campaign also taps into SharkNinja's wider community of consumers and creators, who regularly share recipes, cleaning tips, beauty routines and product recommendations online.

According to the company, its brand and creator content has generated more than 19 billion impressions across over 200,000 posts this year, while more than 500,000 pieces of user-generated content have mentioned its brands.

To further encourage participation, SharkNinja recently introduced two community programmes, "First fans" for employees and "SharkNinja storytellers" for consumers. Both initiatives encourage participants to share their product experiences, with opportunities to receive rewards, commissions and other perks where applicable.

The initiatives form part of SharkNinja's broader efforts to turn consumer enthusiasm into brand advocacy, extending its marketing beyond traditional celebrity endorsements to include employees, creators and everyday users.

Speaking on the campaign, Michelle Crossan-Matos, chief brand and experience officer of SharkNinja, said the idea was inspired by homes that naturally become gathering places for friends and family.

"Every group of friends has that one home where everyone ends up. You come over for a drink, someone starts cooking, and suddenly you’re staying for dinner," she said.

"Our fans bring that energy to their homes every day, and our products are part of what makes those moments happen. Beckham's friends get a little too comfortable, but that’s the fun of it — when there’s no home like a SharkNinja home, who wants to leave?"

The campaign comes as brands increasingly turn to character-driven storytelling and creative production techniques to connect with audiences during the festive season.

Levi’s recently unveiled its global holiday campaign, "Let’s get fuzzy", which uses stop-motion animation to explore themes of warmth and belonging. The campaign stars Fuzzyeti, affectionately known as Gus, a larger-than-life character who transforms from a feared outsider into a welcomed guest, while spotlighting the brand’s sweaters and layered looks alongside its signature denim.

Meanwhile, last month, PRADA embraced traditional hand-drawn animation for its 2026 holiday campaign, "Drawing Prada: Animated by hand". Combining live action with illustrated winter scenes, the campaign features brand ambassadors Chen Haoyu, Sadie Sink, Maya Hawke and Kelvin Harrison Jr., alongside actor Luther Ford, highlighting human craft and storytelling through a series of whimsical festive settings.

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