PRMMS Hero 2024
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Neelofa steps down from director role at AirAsia Group

Neelofa steps down from director role at AirAsia Group

share on

Malaysian celebrity Neelofa is stepping down from her independent and non-executive director role at AirAsia Group, citing personal commitments. She was appointed to the role in 2017 and AirAsia's spokesperson told A+M previously that she is a household name in Malaysia who has successfully built a business empire centred around the Naelofar modest fashionwear brand.

Meanwhile, AirAsia Group CEO Tony Fernandes previously said that Neelofa’s experience as an entrepreneur, a brand creator and an industry disruptor “will be invaluable to AirAsia". In that sense, Fernandes added, she is expected to and will be able to provide fresh insights into the business as it aims to transform into a digital airline. A+M has reached out to Neelofa for comment.

Neelofa was recently appointed Lancôme's first Southeast Asia regional ambassador, following her appointment as Malaysian ambassador in 2017. Neelofa will be representing all three key categories; skincare, makeup, and fragrance across Malaysia, Singapore, Indonesia, and Thailand markets. She will also be featured in Lancôme’s first ever Eid campaign in 2021.

Her modest fashionwear brand Naelofar also underwent a brand refresh six years after its launch. The company said that through its initial years, it lacked a cohesive look and with the new branding, tagline and purpose "Go far", it hopes to showcase its efforts to take on a more global feel, especially through its designs. 

Neelofa told A+M in a recent interview that it also has a loyal group of consumers from the age group of 34 and above. "We cover quite a wide age range from your late teens to your mature customer so we have to work really hard to make sure the range and designs are balanced and can be bought into by a wide range of people," she said. Neelofa added that one of the brand's main objectives for 2021 is to start expanding on its international presence while building its local brand affinity.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up for early bird tickets here!

Related articles:
AirAsia’s logistics arm Teleport launches 'Shop Sama Kamek' campaign
AirAsia and Group plan for travel revival in SEA and China
Neelofa aims to raise awareness of COVID-19 via IG chat show
Neelofa shines in Swarovski's latest Raya campaign
Neelofa promotes new bag collection, turns into internet meme
Neelofa joins Starbucks as barista for new kindness campaign

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window