Lancôme has named Malaysian entrepreneur and actress Neelofa its first Southeast Asia regional ambassador. Neelofa was first appointed its Malaysian ambassador in 2017. In two separate Facebook posts, Neelofa said she is honoured to be appointed as the first Southeast Asia regional ambassador from Malaysia and looks forward to seeing what this new journey brings her. Neelofa also added that she cannot wait to embark on this journey with the brand.
Neelofa will be representing all three key categories; skincare, makeup, and fragrance across Malaysia, Singapore, Indonesia, and Thailand markets. She will also be featured in Lancôme’s first ever Eid campaign in 2021. Brand GM Angeline Foo said Neelofa is emblematic of the charismatic Lancôme woman whose outer beauty is a reflection of her inner happiness
"After our five great years working in partnership with her, we are extremely proud to be able to celebrate this tremendous milestone of Neelofa being named as the first Malaysian as the first Southeast Asia regional ambassador," Foo added.
Separately on a global level, among the list of global ambassadors for Lancôme include Julia Roberts, Zendaya, Kate Winslet, Penelope Cruz and Lupita Nyong'O. Neelofa is a popular figure among the Muslim community known for her practical and versatile hijab collections. Last August, Starbucks Malaysia tied up with her for its MY Cups of Kindness campaign which aims to empower the young children in Malaysia. The partnership featured scarfs by Neelofa’s brand Naelofar and for every scarf purchased, RM1 was donated to the campaign.
Earlier this year, she also aimed to raise awareness of COVID-19 with an IG Live series known as #BerseoranganBersama. As part of the project, Neelofa will speak with a celebrity friend at 5pm during the two-week lockdown about the virus outbreak, The Star previously reported.
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