Starbucks Malaysia has partnered with Malaysian actress and social media influencer Noor Neelofa Mohd Noor (pictured) for its "MY Cups of Kindness" campaign.
Starbucks in a Facebook post that the social media influencer will assume the role of a barista at Four Seasons Place on 1 August. Meanwhile, Neelofa said in an Instagram post that RM0.50 will be donated to a charity close to her heart, with every purchase of Starbucks' new summer beverages - Apricot and Peach Yoghurt Frappuccino or the Ruby Grape Frappuccino - beginning 1 August.
In a statement to A+M, Sydney Quays, CEO of Berjaya Food and managing director of Starbucks Malaysia and Brunei, said the company felt this was an opportunity to offer Neelofa a platform to raise money for a cause that she cares about, and also spread the message of kindness and support initiatives that make the world a better place. This ties in with Starbucks' mission to inspire and nurture the human spirit.
Besides encouraging Starbucks consumers and Neelofa fans to unite and spread the message of being kind, Starbucks is also taking the opportunity to highlight its new summer beverages. Quays said:
This is how we at Starbucks demonstrate what it means to be a company that is performance-driven through the lens of humanity.
Among the list of brands that Neelofa has worked with include telco and communications provider YES owned by YTL communications, AirAsia, OPPO, Lancome and Titan.
Meanwhile, Neelofa is not the only celebrity who partnered with Starbucks to give back to the community. Last year, it worked with American singer Lady Gaga's Born This Way Foundation to spread the message of being kind to consumers. Starbucks donated US$0.25 to the Born This Way Foundation for every Cups of Kindness beverage sold in North America.
According to Starbucks, the funds raised will go toward programs that support youth wellness and empowerment by fostering kindness, improving mental health resources and creating more positive environments.
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