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Neelofa aims to raise awareness of COVID-19 via IG chat show

Neelofa aims to raise awareness of COVID-19 via IG chat show

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Neelofa is doing her part to raise awareness about COVID-19 with a project known as #BerseoranganBersama, aired on Instagram Live. As part of the project, Neelofa will speak with a celebrity friend at 5pm during the two-week lockdown about the virus outbreak. 

Her first chat featured actress Nora Danish and Neelofa used the Instagram hashtags #Kitajagakita and #Stayathome. Both discussed the importance of remaining at home during the Movement Control Order, with Neelofa adding that she was disappointed that some Malaysians went to Cameron Highlands instead of staying at home, The Star reported

neelofa nora danish covid19

Neelofa also urged Malaysians to take this matter seriously and not resort to panic buying, as the government has assured that there was enough food supply for the nation during the two weeks, The Star added. 

Separately, some governments worldwide have sought the help of influencers to combat misinformation surrounding COVID-19 or advising consumers to adhere to health directives. The UK government said in a statement on its website that it is handing about RM2.5 million in funding to the Humanitarian to Humanitarian Network (H2H), which has extensive experience addressing the spread of misinformation during epidemics, for example following the 2015 Ebola outbreak. 

Part of the funding will go to social media influencers - vloggers and bloggers - to help spread accurate health information and target younger online audiences who are more susceptible to fake news. Some of the influencers engaged include Indonesian health blog Klik Dokter, Filipino YouTuber Bianca Gonzalez, and Bangladeshi health expert and TV presenter Dr. Jahangir Kabir.

Meanwhile in Canada, Quebec Premier Francois Legault called upon young Quebecers, and influencers such as individuals with YouTube channels, social media influencers, as well as artists, to adhere to public health directives issued, multiple media reports including TV network CTV News reported.

Related articles:
Visit Malaysia 2020 campaign axed due to COVID-19
Cannes Lions postponed to October due to COVID-19
MCMC launches official Telegram channel to combat fake COVID-19 news
The road to recovery post COVID-19: Steps brands need to take now
Publishers and agencies in Asia tackle brand safety amidst COVID-19

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