National Gallery Singapore has appointed Ogilvy as its communications agency following a pitch held in April. Ogilvy is tasked to drive PR and strategic communications efforts for the visual arts institution in Singapore and Southeast Asia. The appointment is for a period of 12 months, with an option to renew it for another 24 months. The incumbent on the account is Tate Anzur.
Drawing on its communications expertise and knowledge of the arts and culture sector, Ogilvy will present the gallery as Singapore’s "top cultural attraction" and build the gallery’s global reputation as "a leading art and research institution”.
Chris Lee, CMO of National Gallery Singapore, said Ogilvy’s deep understanding of the company’s business and ambition, coupled with its strategic capabilities, creativity and extensive media and influencer networks in the region, made it a fitting choice as the selected public relations partner. “The appointment marks an exciting step forward for the Gallery as we further engage and inspire both local and international audiences with the art of Singapore and SEA. We are confident that our partnership with Ogilvy will advance Singapore’s ambition of becoming a global city for the arts,” Lee added.
Emily Poon, executive group director of Ogilvy Singapore said the company looked forward to creating a stronger museum-going culture in Singapore and SEA. “Creativity and the arts are ever more important in these extraordinary times, and we look forward to partnering the Gallery in bringing its vision to life through meaningful and culturally relevant content and initiatives,” Poon added.
Separately, Ogilvy Singapore is also the agency handling “The A List” – an online arts and culture digital portal – an initiative by the National Arts Council. Meanwhile, Ogilvy Singapore recently parted ways with KFC Singapore after a good five years, in which Ogilvy declined to pitch for the account. First appointed in 2015, its creative work for KFC included campaigns such as "Hawaiian Double Down", "Hot Devil Drumlets" and “Chipotle Meltz”.
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