Ministry of National Development appoints agency for housing campaign

The Ministry of National Development (MND) has appointed Formul8 to manage its housing affordability campaign. The incumbent for the account, which is worth SG$3,799,629.10 on Gebiz, was DDB Singapore.

This followed a tender which was called on 15 June 2017, which also saw DDB Singapore and Qais Consulting vying for the account. According to GeBiz, Formul8 will be responsible for producing above-the-line print and TV collaterals in English, Mandarin, Malay and Tamil, digital marketing in the areas of social media and video, as well as consumer insights and research. The agency is also in charge of post-campaign evaluation to measure the effectiveness of the campaign and recommend ways to bridge gaps, talent and uploading fees and account servicing.

Marketing understands that Formul8 has also partnered with its social media arm Type A, Maxus and Antzworkz Consultants to manage the account. The appointment is for a period of 10 months.

Last year, MND appointed Tribal Worldwide Singapore as its digital marketing agency for its Municipal Services Office. The appointment was for a period of one year and will be service digital channels. Other agencies that were pitching for the account include Atomz I!, Cubic Communications, Hamilton & Sherwind and Splash Productions.

Three statutory boards have also recently called for a tender. The Agency for Science, Technology and Research is on the lookout for an agency to handle its digital media duties for a year. The tender closes 15 September 2017. Meanwhile, the People’s Association is also on the lookout for an agency to manage its digital media buy for the 2018 Chingay Parade. The agency will be responsible for Google Search, YouTube TrueView and Google Display Network. The tender closes 8 September 2017.

This follows the Land Transport Authority’s public tender for the management and maintenance of bus shelters and their advertising spaces. According to Gebiz, only tenderers with relevant experience in outdoor advertisement will be considered for the contract. Additionally, tenderers need to have a minimum share capital of SG$10million and minimum net assets of SG$10 million.