Tobias Wilson (pictured), chief growth officer at Media.Monks has left the agency. Media.Monks confirmed the move to MARKETING-INTERACTIVE.
Wilson joined the team under Martin Sorrell’s S4 Capital in 2019 when it initially launched an office in Singapore. Wilson was also previously the CEO of APD where he worked for four years. APD was later snapped up by Trimantium GrowthOps. In his line of experience, Wilson has also founded his own creative engagement agency called @ccomplice.
According to the statement by Media.Monks, Wilson was a core part of the team and has built the growth team across the APAC region. He was also a key driver in taking the integrated Media.Monks story to clients and the market.
Michel de Rijk, CEO APAC of S4 Capital said “Wilson joined us in early 2019 when we had only just embarked on our, then new, S4 journey across APAC. He did a great job building and integrating our growth team into what it is today and I personally want to thank him for all he has done for Media.Monks. We wish him the best on his new adventures that are to come.”
According to the agency, it will now look at the future structure of the growth organisation following Wilson’s departure, and added that “he leaves a strong team to support the client and new business growth”.
The statement added that under the Media.Monks single P&L model, both the client and growth teams have been bolstered with talented local hires over the past year.
Last year, M1 appointed Media.Monks to handle creative duties for a year, with the option to extend another year. The appointment came following a pitch and following the brand undergoing a its refreshed identity.
Last August, S4 also merged MediaMonks and MightyHive into Media.Monks – a name the industry was already familiar with. However, keeping the MightyHive spirit thriving, the new dynamic logo marks that features of MightyHive’s iconic hexagon. The single brand emphasises on a shared heritage in creative content and roots in data and digital. The merger unified a team of nearly 6,000 digital-first experts working as a single P&L across 57 talent hubs in 33 countries.
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