Perplexity and Cristiano Ronaldo launch interactive CR7 experience

Perplexity has partnered with global football superstar Cristiano Ronaldo to launch an interactive CR7 experience on the AI answer engine, unveiling his personal archive and previously unseen images.

Perplexity and Ronaldo share a belief that greatness is driven by relentless curiosity. The new CR7 experience marks the start of a multi-year global partnership, emphasising how Ronaldo, his fans, and Perplexity users can ask questions to unlock their full potential. While it targets curious individuals everywhere, Perplexity expects that Ronaldo's fans will particularly connect with this, as he is a global icon who inspires people—whether they're avid soccer fans or striving to excel in their own fields.

In addition to providing additional content experiences and exclusive merchandise to fans through this partnership, Ronaldo will also join Perplexity as an investor.

As part of this partnership, starting today, fans around the world can visit the Ronaldo hub to flip through previously unseen images from Ronaldo’s personal archive, delve into curated questions covering all eras of his life, and relive the greatest goals from his legendary career on an interactive pitch.

Through Perplexity’s hub, Ronaldo fans can dive deeper into his statistics and ask their own questions, bringing them closer than ever to the legendary footballer.

To promote the partnership, Perplexity has released a video on YouTube to encourage more people to explore their curiosity. The video features two children, who are fans of Ronaldo, discussing his achievements. As they approach a food truck, they continue their conversation. When they say the word “Siuu”, the food truck owner looks confused, searches on Perplexity, and discovers that it refers to Ronaldo’s iconic goal celebration. 

This celebration, which means "Yes!" in Spanish and Portuguese, involves him leaping, spinning mid-air, landing with arms spread, and shouting, and it originated spontaneously during a 2013 Real Madrid match.

In the coming years, Perplexity will conduct more activations through this partnership, including video content, merchandise, and new in-app features that Ronaldo will help create. Marketing strategies will vary with each initiative; for example, for this launch, Perplexity developed the in-app experience and promoted it across YouTube, Instagram, Twitter, Threads, and through press coverage.

"Every milestone in my career has come from the same drive: pushing myself to be better than I was yesterday, and break my own records. Perplexity understands that excellence starts with the will to know more and to ask the right questions. That’s why I’m proud to partner with them in a mission to inspire the world to ask unlimited questions,” said Ronaldo. 

“Ronaldo’s passion and drive have inspired me for decades. He embodies how curiosity unlocks greatness, and we’ll keep building new experiences for his fans,” said Aravind Srinivas, co-founder, president, and CEO at Perplexity.

Don’t miss: Perplexity taps Lewis Hamilton and Eric André to bring AI to life in comedy short

Back in November, Perplexity released a comedy short starring seven-time Formula 1 champion Lewis Hamilton and comedian Eric André (The Eric André Show, The Lion King, Man Seeking Woman). The short, produced by London-based Black-owned Sata Studios, highlights Perplexity’s athlete partnerships, showcasing shared values with top performers and the enthusiasm people have for the brand.

In this case, the short features Hamilton, a global partner and investor who embodies the brand’s values: curiosity, a drive for excellence, and the belief that champions are made by asking better questions.

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