S4Capital brings Destined services into its fold, merges with MightyHive


S4Capital has merged Destined and MightyHive, which significantly expands the capabilities of its data and digital media practice in Asia Pacific and augments the group’s global Salesforce capabilities. Destined is a specialist in digital transformation strategy, Salesforce platform implementation, integration strategy and execution, managed services, and training and change management. 

Destined was founded in 2014 by Andrew France in Australia as the market's first Pardot Marketing Automation partner. Today, with offices across Asia Pacific, it is recognised by Salesforce as a platinum partner. Destined has completed over 600 engagements across multiple industries for clients such as Spotify, Panasonic, Wingate, George Weston Foods, and Opal HealthCare. Destined have over 85 certified professionals across Australia, Singapore, Thailand, Vietnam, and Pakistan.

Sir Martin Sorrell, S4Capital executive chairman said "At S4Capital we differentiate ourselves by being the most agile, knowledgeable and creative partners to the world's leading platforms, hardware and software companies and I'm delighted to welcome Andrew and his colleagues as we expand our relationship with Salesforce providing services around their various clouds in Asia Pacific and beyond."

Andrew France, Destined CEO and Founder, said "We couldn't be more excited to join forces with MightyHive, MediaMonks, and S4Capital and collaborate with their global Salesforce service offering. It's a fantastic opportunity to be able to bring the offerings of the wider group to our clients and provide even more opportunities for our people."

Chris Martin, MightyHive co-founder and S4Capital executive director, said "The Destined team is incredibly impressive and we believe adding them to our portfolio will help us immediately accelerate operations and bring additional value to clients. Andrew and his leadership team will immediately bring strong technical expertise and allow us to further win in-market."

Last year, MightyHive also merged with Australian digital strategy and analytics consultancy  Lens10, and pending Foreign Investment Review Board and Australian Competition and Consumer Commission. According to MightyHive, merging Lens10 strengthened the existing S4 Capital data and programmatic practices in Australia and joins S4 Capital’s content practice which was established in 2019 with the BizTech (now MediaMonks) merger.

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