McDonald's Hong Kong names Charmaine Wu marketing director

McDonald's Hong Kong has promoted Charmaine Wu as marketing director.

Prior to taking up the role, she was assistant marketing director from August 2019 to July 2021. Wu has also in the past worked for The Hong Kong Jockey Club as membership marketing manager; The Hong Kong Tourism Board as brand marketing manager, and PCCW as marketing communications manager.  She also worked for Unilever and L'Oreal in the earlier stage of her career.

McDonald's Hong Kong has been working on many marketing campaigns over the years. For example, it recently collaborated with HSBC's PayMe to allow customers to pay at self-order machines as well as counters served by staff. The fast food chain previously allowed customers to use PayMe to buy meals in its app but expanded the use of PayMe to on-site purchase, as customers can use the mobile payment service to pay at self-order machines and counters served by staff across all 245 McDonald's Hong Kong outlets.

When it comes to campaigns, McDonald's Hong Kong partnered with three members of MIRROR, including Keung To, Anson Lo and Edan Lui, in a short movie, showcasing its app's feature with more than 1.5 million views after the premiere on social.

McDonald's Hong Kong's app boasts more than 2.5 million users after its relaunch last year. To celebrate the relaunch, McDonald’s Hong Kong launched a 15-day value campaign, which is aimed at emphasising various features of the app, such as how to beat the queues, value deals, or other exclusive offers, including a wide variety of offers exclusive to app users.  Apart from celebrities, McDonald's Hong Kong also collaborated with influencer smilingboris as he was a barista for McCafe customers for a day. 

Meanwhile, globally, McDonald's aims to have every Happy Meal toy sold around the world to be more sustainable by the end of 2025. According to the company, the transition to more renewable, recycled, or certified materials for toys is already underway and will result in an approximately 90% reduction in virgin fossil fuel.

With the shift in consumer behaviour, the next generation of customers now care deeply about protecting the planet, and what can a company do to make its business more sustainable. As such, McDonald's is constantly exploring where it could drive greater impact, including the transformation of beloved icons like the Happy Meal, said chief sustainability officer Jenny McColloch. With this transition for its toys, McDonald's is working closely with suppliers, families, and play experts and engineers to introduce more sustainable, innovative designs and help drive demand for recycled materials.

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