McDonald's Hong Kong has recently upgraded its mobile app by adding mobile ordering and payment features, and is promoting the upgrade with a new video.
The five-minute video, developed by DDB Group Hong Kong, features Hong Kong boy band MIRROR's Keung To, Edan Lui and Anson Lo, telling an office love story among three boys. Keung is a new employee at the company in the video and instantly catches Lui's eye when he is being introduced. However, Lui is in a relationship with Lo, but he could hardly stop his affections for Keung. At the end of the video, Keung eventually wins Lui's heart with a Big Mac ordered by the upgraded McDonald's app. The video is now showing on social media channels.
“We are really excited about the app upgrade and the increased convenience for our customers. McDonald’s Hong Kong wants to bring joy to Hong Kong customers and we hope our new app upgrades, as well as the entertaining way we are communicating with them, will do just that," said Tina Chao, chief marketing and digital customer experience officer of McDonald’s Hong Kong.
Relaunched in mid-2020, McDonald’s Hong Kong's mobile app has acquired 2.3 million members already. The brand hopes to provide a more seamless and convenient user experience with the new upgrades, which enable mobile ordering and payment. Customers can pick up the food five to 10 minutes after placing their orders when confirmed by text or email.
"Given the success of our recent collaboration with Keung, we didn’t have to think twice about the opportunity to work with him again and it’s great to involve Lui and Lo this time too," Chao added.
Creative agency: DDB Group Hong Kong
Executive creative director: Frankie Fung
Creative team: Tony Cheung, Iker Lin, Roden Chau, Jayden Wong and Venus Li
Group business director: Maggie Cheung
Account team: Jim Leung, Carri Li, Hellen Tsang and Taylor So
Director: Steve Yuen – Twelfth Film Ltd
Media agency: OMD
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