McDonald's has launched yet another set of exclusive NFTs this month. This time, the NFTs celebrate the return of the McRib - a burger with a boneless pork patty inside - to the US in light of the burger's 40th anniversary. The fast food chain created a limited number of McRib NFTs, which will be given away to a few lucky fans on Twitter. Fans of the pork burger will simply need to follow McDonald's on Twitter and retweet the Sweepstakes Invitation tweet by 7 November. McDonald's will then select 10 fans who will receive the NFTs by 12 November.
This is McDonald's second series of NFTs in less than a month. On 8 October, McDonald's made its debut in this space with its NFTs titled "Big Mac Rubik's Cube" in China. McDonald's China said the launch of the NFTs was in celebration of the chain's 31st anniversary in the market, as well as the opening of its new headquarters in Shanghai. According to the brand, 118 NFTs were designed based on the shape of the new headquarters and the brand's spirit. The NFTs were then given away to employees and customers.
McDonald's joins other brands to set foot in the NFT scene. Clinique launched its first NFT called MetaOptimist which, according to Clinique, brings the brand's heritage to life, embodying its promise of great skin for the future. Luxury brand Karl Lagerfeld released two NFTs on its birthday in September, in collaboration with fashion digital platform THE DEMATERIALISED. Meanwhile, August saw DKNY auction its redesigned logo as an NFT for charity, and Louis Vuitton roll out an NFT video game to celebrate the founder's 200th birthday.
Vogue Singapore also pushed the boundaries by stepping into the NFT space. Its September issue featuring a unique print cover in the form of a QR code that acts as a portal to two digital-only covers created in partnership with local and international digital designers. It also launched the first NFT mystery box uniting all 28 editions of Vogue to feature a sunrise as a leitmotif indicating a hopeful outlook towards a new dawn. Other F&B brands also released NFTs, such as Coca-Cola, Campbell and Budweiser, among several others.
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