Volt Auto picks PR agency as Dongfeng expands in SG and MY

Volt Auto, the exclusive authorised distributor of Dongfeng passenger vehicles in Singapore and Malaysia, has appointed Grow Public Relations as its public relations agency.

Under the appointment, Grow Public Relations will manage media relations and communications for Volt Auto across both markets, supporting the introduction and expansion of Dongfeng’s passenger vehicle range.

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The scope of work includes communications strategy, media engagement, press materials and stakeholder communications related to Volt Auto’s distribution operations and product launches in Singapore and Malaysia.

“We selected Grow Public Relations for their understanding of the industry and regional media landscape,” said Soh Ming, founder and managing director of Volt Auto. “They will support our communications as we establish and grow the Dongfeng passenger vehicle presence in Singapore and Malaysia." 

In tandem, Christel Goh, founder and CEO of Grow Public Relations, said the agency looks forward to working with Volt Auto as it rolls out the Dongfeng passenger vehicle portfolio across Singapore and Malaysia.

The appointment follows a trend among automotive brands in Singapore engaging PR agencies: Audi Singapore recently appointed TEAM LEWIS to support major milestones, including its upcoming entry into Formula 1 in 2026, while Borneo Motors Singapore named Access Communications to handle strategic communications for the company’s 100th anniversary and key campaigns across Toyota and Lexus.

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