Dentsu HK and FABCOM win big at Agency of the Year Awards 2025 HK

Dentsu Hong Kong and FABCOM have won big at Agency of the Year Awards 2025 and were crowned Overall Agency of the Year and Local Hero of the Year respectively.

Dedicated to recognising the exceptional achievements of agencies in Hong Kong that consistently exceed client expectations, this year’s Agency of the Year Awards gathered industry experts at Kerry Hotel on 27 June to compete for recognition of their outstanding work. All entries were carefully evaluated by a distinguished panel of 20 professionals.

See the full list of winners here.

See the full jury here.

Walking away with the prestigious Overall Agency of the Year was dentsu Hong Kong which scored the highest number of accumulated points with 10 gold awards, six silvers and four bronzes. 

With the belief of “Innovating to impact”, dentsu operates with a single profit and loss (P&L), under one leadership team. This unique structure empowers the team to offer integrated services to its clients in the most collaborative manner.

In 2024, dentsu Hong Kong won 30 new clients across various sectors, such as Kai Tak Sports Park, HSBC, Hong Kong Market, Prada, and Octopus Cards, through its integrated growth solutions.

In addition to its overall client work, dentsu Hong Kong’s campaign “The Pandastic Hong Kong” for the Hong Kong Tourism Board (HKTB) stood out. Leveraging panda intellectual property (IP), dentsu Hong Kong turned its six pandas into ambassadors for the city, inviting both locals and visitors to explore its wonders alongside them.

As part of the campaign, dentsu Hong Kong incorporated various elements, such as MTR station domination, street banners, themed trains on the Airport Express, the South Island Line, Ocean Park bridge domination, 3D billboards, and a takeover of the PayMe app.

Beyond campaign work, dentsu Hong Kong is committed to developing talent to achieve success. Being a place where 250 individuals work together, the agency maintains a zero gender pay gap at all levels, collaborates with non-governmental organisations to employ individuals with disabilities, and recognises Pride Month as one of the many ways to support the LGBTQ+ community.

Additionally, dentsu Hong Kong takes pride in its annual "Dentsu Halloween Party", which goes beyond showcasing creative costumes. The event encourages bonding and camaraderie by mixing departments into teams for friendly competitions. The agency also provides one work-from-home day each week, along with bi-weekly yoga classes and a weekly running club.

Meanwhile, FABCOM was crowned Local Hero of the Year with 10 Local Hero awards, five golds, five silvers, and one bronze.

This year, the competition was incredibly tight with over 230 entries across 35 categories and a total of 110 trophies awarded to the leading brands and agencies across the regions at the ceremony.

MARKETING-INTERACTIVE would like to thank the esteemed judges for their time in judging the submissions. Congratulations to all our winners, and we look forward to seeing you at next year's event!

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