NASA partners Netflix to bring space exploration to a global streaming audience

NASA is partnering with Netflix to make its live space programming more accessible worldwide.

Starting this summer, viewers will be able to stream rocket launches, astronaut spacewalks, mission updates, and stunning live views of Earth from the International Space Station directly on Netflix. 

The move allows NASA to reach Netflix’s global audience of more than 700 million subscribers, expanding engagement in an increasingly digital and streaming-focused media landscape.

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The move also builds on NASA’s broader communications strategy, which combines video, audio, social media and live events to connect with audiences wherever they are. By streaming on Netflix, NASA is betting that real-time, immersive content, from ignition sequences to sweeping Earth views, can reach viewers who might not otherwise tune in through the agency’s own channels.

For Netflix, the partnership adds exclusive live programming to its library, tapping into growing appetite for real-time and documentary-style content that sits alongside hit series and films.

That said, NASA+ will remain free and ad-free on the NASA app and the agency’s website, giving the public multiple ways to tune in. Detailed streaming schedules will be announced closer to launch day.

“Our Space Act of 1958 calls on us to share our story of space exploration with the broadest possible audience,” explained Rebecca Sirmons, general manager of NASA+.

“Together, we’re committed to a golden age of innovation and exploration — inspiring new generations — right from the comfort of their couch or in the palm of their hand from their phone," she added.

This comes as Netflix continues to dominate the streaming landscape in the Asia-Pacific region, solidifying its position as a leading entertainment platform. In Hong Kong, for instance, Netflix was recently named the most popular streaming service among residents, outperforming competitors such as Disney+, Tencent Video, Youku, and iQIYI.

Whereas in Southeast Asia markets such as Singapore and Malaysia, brands have learnt to tap into popular shows to remain culturally relevant. Some recent examples include eyewear brand OWNDAYS releasing its first-ever collaboration with Netflix's global phenomenon Squid Game just in time for the series' third season. 

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