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Lush and The Super Mario Bros. Movie join forces to bring back childhood memories

Lush and The Super Mario Bros. Movie join forces to bring back childhood memories

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Fans of Nintendo + Illumination’s The Super Mario Bros. Movie can now "power up" their bathing as Lush has joined forces with the film to launch a limited-edition range of products. 

Exclusively available on the Lush website, app and in stores nationwide, the Lush X The Super Mario Bros. Movie collection features a Princess Peach body spray, Mario and Luigi shower gels and a "surprise" mystery Question Block bath bomb with power-up soaps hidden inside.

Don't miss: Lush turns its back on Google ads in 'big tech rebellion'

lush x the super mario bros movie question block ice flower bathbomb hero

Within the new collection, the first-ever Question Block bath bomb comes with a hidden collectable power-up soap inside, each with its own unique fragrance and colour. Furthermore, two new shower gels are also hitting the shelves, which promise to brighten up any bathroom: a red nostalgic cola-cube-scented Mario shower gel packed with cleansing pomegranate juice, and a fluorescent green Luigi shower gel scented with crisp, clean apple and rose absolute.

Fans of the movie also will be able to create their own bespoke mystery gift boxes (from £4), by adding in their favourite products from the exclusive range packaged in an iconic yellow Question Block box. 

“We’re thrilled with the Lush X The Super Mario Bros. Movie collaboration,” said Stephanie Kraus, SVP global design and product development, universal products and experiences. “The collection is innovative and iconic with surprise and delight elements inspired by the film, and we can’t wait for the reaction from fans.”

MARKETING-INTERATIVE has reached out for more information. 

Don't miss: Lush rolls out bath bomb to support Sumatran Orangutan Society

This is not the first time Lush partners with brands to roll out limited-edition products. Back in June last year, Lush supported the Sumatran Orangutan Society (SOS) with a limited-edition bath bomb, Orangutan. All profits will be used to support conservation actions in West Toba. The bath bomb contains regenerative Sumatran dark patchouli oil from Sumatra and inside each bath bomb is a ticket that will invite the bather to immerse themselves in the sounds of the Sumatran rainforest. A QR code to a webpage allows customers to download a soundscape recorded to connect them deep within the forest at West Toba.

The soundscape includes sounds of the wildlife in the forest – gibbons calling, monkeys chattering, birds singing – and the incredible orangutan's long call. Listeners will be immersed in the sounds of the rainforest. There is a forest corridor connecting the habitat of orangutans and other wildlife in this biodiversity hotspot, and forest-edge communities. Together with frontline partners, SOS and Lush are supporting conservation actions to safeguard this vital ecosystem.

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