L’Oréal powers up SkinCeuticals’ e-shop growth with Appier’s AI-driven solutions

In today’s increasingly competitive eCommerce landscape, delivering personalised, timely engagement is key to unlocking business growth. For L’Oréal's global medical aesthetic skincare brand SkinCeuticals, this meant turning to artificial intelligence to sharpen its marketing strategy, accelerate conversions, and deepen customer relationships.

Partnering with global AI SaaS company Appier and media agency Omnicom Media Group (OMG), L’Oréal advanced SkinCeuticals’ eShop approach with a full-funnel AI transformation. The result? A 152% increase in ROAS quarter-over-quarter, a 400% surge in CVR among hesitant users, and a 48% uplift in total on-site revenue—an impressive testament to the power of AI when paired with strategic execution.

Turning insights into impact

At the core of this transformation was Appier’s AI-powered Ad Cloud and Personalisation Cloud. By identifying high-LTV customers, delivering precise retargeting, and optimising incentives based on behavioral signals, Appier helped SkinCeuticals scale performance while maintaining operational efficiency.

“Appier helped us accelerate AI transformation in advertising and marketing—boosting revenue contributions while enhancing operational effectiveness,” said Maggie Hui, SkinCeuticals & Kérastase eCommerce manager at L’Oréal. “From behaviour-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier’s technology played a crucial role in turning data insights into action.”

To boost SkinCeuticals’ eShop performance, L’Oréal leveraged Appier’s AI-powered solutions to strategically identify and engage high-value customers. Through advanced segmentation and behavioral analysis, the team deployed precise retargeting via Appier’s Ad Cloud—displaying ads only to high-value customers with time-limited offers to strengthen purchase intent and optimise ad efficiency. Meanwhile, the Smart Conversion Optimiser within Appier’s Personalisation Cloud identified hesitant users and delivered personalised incentives, maximising coupon efficiency while protecting profit margins.

These AI-driven capabilities were further amplified by data-informed promotional strategies, including scaling back incentives during high-demand moments such as 618 Summer Sale and Double 11, and intensifying engagement during quieter seasons to sustain conversion momentum.

This smart use of AI to modulate intensity based on seasonal performance delivered not just higher conversions, but stronger profitability—earning L’Oréal recognition at the Loyalty & Engagement Awards Hong Kong 2025, where it received the “Best Use of Customer Insights/Data Analytics” award.

A full-funnel, AI-powered future

“We’re proud to empower L’Oréal through our AI-driven solutions,” said Magic Tu, SVP of global sales at Appier. “Our mission is to help businesses turn AI into ROI, and this collaboration with L’Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.”

Back to the case, L’Oréal, Appier and OMG are working together to create increasingly intelligent and personalised digital experiences for SkinCeuticals’ eShop customers. With AI as the driving force, the collaboration is setting a new benchmark for data-driven beauty marketing in Asia and beyond—enhancing customer experience through smarter, insight-led strategies. As an AI-native company, Appier remains committed to helping L’Oréal turn AI into ROI by unlocking long-term value and delivering measurable business growth.

Connect with Appier Growth Experts to learn more.

This article is sponsored by Appier.