LinkedIn’s Helen Lee departs after three years in agency partnership role

Helen Lee has stepped down from her role at LinkedIn Singapore, where she led agency partnership and development for the past three years.

In a heartfelt LinkedIn post, Lee described her time at the company as both a career and life-changing chapter. 

“This journey has been transformational, not just in what I do but in who I have become. I have grown as a leader, deepened my sense of purpose, and learned what it truly means to be generous, collaborative, and mission-driven," said Lee. 

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Lee joined LinkedIn in August 2022 where she played a pivotal role in driving high-growth partnership initiatives with leading global and regional ad agencies.

In her role, Lee was responsible for building and executing strategic partnership programs with the 'Big Six' holding companies and key independent agencies across the region. She collaborated closely with cross-functional teams to ensure alignment with LinkedIn’s business objectives, while keeping pace with fast-evolving industry trends, according to her LinkedIn. 

Lee spearheaded a suite of initiatives designed to elevate LinkedIn’s agency partners, encompassing marketing strategy, product enablement, talent development, thought leadership, and commercial collaboration. Her approach combined strong business acumen, attentive listening, and a deep understanding of industry data and technological advancements to unlock new growth opportunities for both LinkedIn and its partners.

Her contributions were widely recognised across the business. She was awarded the global agency team’s “Change maker” accolade, ranked among the top two globally for the “MVP” award, and placed in the top five across all LinkedIn Business Organisation (GBO) units for the “Leverage” award.

In conversation with MARKETING-INTERACTIVE, Lee said that she was personally proud of the breakthroughs her team achieved in driving LinkedIn's strategy partnerships with leading agency holding companies.

"These breakthroughs are possible due to a strong shared vision we have across the 'Agency & Education' team at LinkedIn," she added. 

Before joining LinkedIn, Lee was the SVP, monetisation strategy and ad product marketing at Singapore Press Holding where she led the development go to market strategy for media products and omni-channel platforms with the goal of monetising audience, content and data. 

Lee also collaborated with programmatic and adtech partners to improve monetisation of digital ad producs and solutions, spearheaded migration to first party audience solutions and managed the media agency channel to develop joint business partnership plans with the 'Big Six' advertising holding companies. 

Lee has also held senior leadership positions at agencies including managing director of Zenith and associated director of Starcom.

“I will miss the wefies, the heart-to-heart chats, the team calls, and all the passionate conversations about B2B and agencies,” she said in her farewell post, adding that: 

Some chapters change your career. Others change your life. This was both.

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