BOSS Fragrances turns perfume into happy hour with scent-inspired cocktails

BOSS Fragrances is turning fragrance into flavour with a new collaboration at Southeast Asia’s first scent-inspired cocktail bar, Lunì.

From 1 August to 7 September, guests can sample five bespoke cocktails at Lunì – Scent, Bar & Kitchen, each inspired by a fragrance from "BOSS the collection". The collaboration marks a multi-sensory push for the brand, where perfumery meets mixology to evoke emotion and memory through scent and taste.

In conversation with MARKETING-INTERACTIVE, BOSS said the collaboration coincides with the brand’s 101st anniversary and follows a recent pop-up designed to spotlight "BOSS the collection".

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“Scent is an essential part of the cocktail experience, a subtle lead into the actual taste of the drink. Similar to mixology, perfumery is about identifying and appreciating the layers of notes unfurl,” the brand said.

“We aim to elevate the sensorial experience of the fragrances by combining these two sensory worlds in a collaborative menu, appealing not just to cocktail enthusiasts, but also casting a wider net to the community of fragrance lovers," it added.

The menu features three cocktails based on the brand’s newly launched gender-neutral scents. 'Exhilarating vanilla' offers a warm, vanilla-forward Old fashioned; 'Fearless pepper' serves a smoky, pepper-infused Old fashioned; and 'Wild violet' delivers a floral highball with rosewater.

Two best-selling fragrances also make the cut, 'Invincible bergamot', a bright bergamot Whisky sour, and 'Sensual geranium', a fragrant Collins garnished with geraniums.

According to BOSS, the cocktails were developed with the tagline of each fragrance in mind, incorporating key ingredients featured in the scents. “Many of 'the collection' fragrances are also recommended for nighttime occasions such as cocktail tasting,” it added.

The partnership with Lunì was a natural fit, given the venue’s focus on scent-based mixology and its use of premium ingredients. While Lunì’s menu typically centres on single-note scents, the spokesperson said fragrances offer a more layered experience, with multiple notes unfolding over time, a journey the collaboration aims to translate into cocktail form.

Lunì’s scent-driven approach mirrors the vision behind 'BOSS the collection', which positions its 15 fragrances as an “olfactory wardrobe” for modern tailoring.

“Like the concept of weaving together clothing and scent, the partnership aims to connect the senses of smell and taste in a similar experience,” BOSS said.

For now, the collaboration remains exclusive to Singapore, with no plans to roll it out across Southeast Asia.

Other brands are also experimenting with olfactory storytelling. Earlier this year, DBS unveiled its limited-edition “Abundance” home scent for Chinese New Year, created with The Secret Little Agency and Oo La Lab. The fragrance, reminiscent of mandarin oranges, aimed to capture festive blessings and prosperity.

Meanwhile, SBS Transit partnered with Lynk Fragrances to refresh MRT stations along the Downtown Line with a pine-inspired scent at stops including Stevens, Newton and Bencoolen, blending commuter journeys with a sensory experience.

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