Ampersand Advisory triumphs at the Agency of the Year and MARKies Awards 2025

Ampersand Advisory continued its strong performance at the Agency of the Year Awards 2025, securing Overall Agency of the Year and Overall Local Hero for the second year in a row. The agency picked up nine Gold, seven Silver, four Bronze, and 11 Local Hero trophies across a range of categories.

The agency’s haul spanned major titles including Consultant of the Year, CRM & Loyalty Marketing Agency of the Year, Full-Service Agency of the Year, Independent Agency of the Year, Media Agency of the Year, PR Agency of the Year, Agency Leader of the Year, Agency Team of the Year, and Rising Star.

Hot on their heels, THE SHOUT GROUP / FCB SHOUT packed a punch with a tidy collection of three Gold, three Silver, and three Bronze. The agency proved they’re a creative force to be reckoned with in categories such as Creative Agency of the Year, Mobile Marketing Agency of the Year, and Best Agency-Client Partnership, among others.

Digital Symphony struck a high note too, bagging three Gold, two Silver, and a Bronze. Their wins were anchored in performance-driven categories including Lead Generation Agency of the Year, Performance Marketing Agency of the Year, and Specialist Agency of the Year, reinforcing their reputation as a digital powerhouse.

Over at the MARKies, Ampersand kept the momentum going, sweeping up Overall Creative Ideas MARKie and Overall Media Usage MARKie. The agency won a spread of nine Gold, eight Silver, one Bronze trophies, and four Gold, five Silver and four Bronze trophies respectively.

Standout campaigns included “The Ultimate Elevator Pitch: Where Entrepreneurs Had 60 Seconds to Define Their Destiny”, “One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support”, and “60 Seconds to Greatness: Redefining the SME Pitch”, among others - each demonstrating bold ideas paired with powerful execution.

THE SHOUT GROUP / FCB SHOUT kept things exciting too, snagging top honours for Most Creative – Cause Marketing, Most Creative – Video, Most Effective Use – Contextual Advertising, and Most Effective Use – Customer Acquisition, showcasing a strong blend of creativity and performance.

To explore the full list of distinguished awardees, we invite you to browse the complete lineup for the Agency of the Year Awards and MARKies 2025.

This year’s competition came with extra prestige thanks to an entry cap for the MARKies and a live judging day where top contenders faced off under the watchful eyes of 24 senior marketers from leading brands Aeon Bank, Alliance Bank Malaysia, Boost, BSH Home Appliances Malaysia (Bosch Home Appliances), Care Concierge, CelcomDigi, Dutch Lady Milk Industries (DLMI), Inside Scoop, JWC Coffee Roastery, KIAN Group of Companies, Malakoff, Malaysia Aviation Group, Mindvalley, Nestlé, Niro Ceramic Group, PLUS Malaysia, Pokka, Sunway Medical Centre, Teleport, TIME dotcom, Tyson Foods, Unilever, University of Nottingham Malaysia, and Watson-Marlow Fluid Technology Solutions, part of Spirax Group.

The highly anticipated Agency of the Year and MARKies Awards ceremony took place on 20 June at the elegant Hilton Kuala Lumpur. A heartfelt thank you to our distinguished panel of judges for their time, dedication, and thoughtful evaluation of every submission. We’d also like to extend our appreciation to our official event tech partner, Searix, and Heineken Malaysia for keeping the celebrations flowing with their generous refreshments, adding an extra touch to an unforgettable evening.

Representing Advertising + Marketing Malaysia, we extend our warmest congratulations to all finalists and deserving winners across each category.