HPB calls digital pitch

Health Promotion Board (HPB) has called for a digital pitch.

The duration for this contract will be for a period of one year from the date of appointment, tentatively set on July 2015. There is an option to extend the contract for a period of up to two years.

In a brief seen by Marketing, the agency appointed will be tasked to provide end to end integrated marketing solutions for digital marketing. The scope of work for the appointed agency comes in three parts: 1) Formulate a digital strategy for HPB Digital assets 2) formulate a digital strategy to reach out and engage youths, and 3) provide integrated digital marketing solutions for digital marketing counsel, social media, search marketing and analytics, said the tender document.

It closes on 28 May 2015.

HPB is also currently on the hunt for one or more creative agencies for integrated marketing and communication campaigns for HPB’s various health initiatives.

Just last year, HPB appointed a roster of five agencies for its creatives - DDB Worldwide, Mangham Gaxiola, Three60 Degrees Consulting, Eitan and The Affiniti. This comes following a creative pitch it called this year.