Hang Lung celebrates HK's collective memories with nostalgic exhibition

Hang Lung Properties has launched "Throwback Causeway Days", a curated streetscape exhibition celebrating its 65th anniversary at Fashion Walk in Causeway Bay. 

Since its founding on 13 September 1960, Hang Lung has been involved in Hong Kong's urban development. The exhibition aims to recognise this history, inviting the public to explore Hang Lung's role in the transformation of Causeway Bay and consider the company's ongoing commitment to creating spaces that enhance lives.

Running through 12 October, the exhibition features the shared heritage between Hang Lung and the community, tracing the evolution of Causeway Bay from its golden age as "Hong Kong's little Ginza" (小銀座) to today's vibrant, modern commercial district.

Situated on Paterson Street, the exhibition features four immersive installations that highlight the district's cultural and commercial history. One installation reinterprets Hong Kong's iconic neon signs, blending traditional typography with modern LED technology to capture the vibrant streetscapes of the past.

Furthermore, the campaign has introduced an interactive installation called "An ode to style" (時尚風華), celebrating the district's legacy as a fashion and lifestyle hub. This installation allows visitors to virtually try on iconic looks from the 1970s, 1980s, and 1990s. Another installation, "Drop off at Daimaru" (大丸有落), pays tribute to the rise of Japanese department stores and culture, which began in 1960 with Daimaru on the site of today's Fashion Walk. It features vintage retail artifacts and evokes the era when Causeway Bay became synonymous with modernity and prosperity.

These installations seek to demonstrate how Hang Lung has helped shape Causeway Bay into the vibrant lifestyle hub it is today over the past 65 years.

Additionally, a dedicated zone is established to chronicle the company's 65-year journey and its contributions to Hong Kong's daily life and community through interactive games and historical trivia.

To further engage the public, Hang Lung has partnered with local cultural enterprise Walk in Hong Kong (活現香港) to offer the "Throwback Causeway Days" city walks. Running until 11 October, these 40 guided tours will uncover the rich history of 14 iconic locations in Causeway Bay -  from Hang Lung landmarks to historical sites - highlighting Hang Lung's deep-rooted presence in the neighborhood. Exclusive free tours will be available for "Hello Hang Lung Malls" rewards programme members.

Mikael Jaeraas, senior director, retail and Hong Kong business operation, said: "As we celebrate 65 years of growing with Hong Kong, the 'Throwback Causeway days' exhibition is more than a nostalgic tribute. Our Causeway Bay portfolio continues to shape the district as an influencer in fashion, dining, and lifestyle. Fashion Walk curates dynamic streetscape experiences that connect with the local community and urban lifestyle.”

“This exhibition allows us to honour our collective memories while reaffirming our commitment to revitalising Hong Kong's retail landscape,” he added. 

MARKETING-INTERACTIVE has reached out to Hang Lung Properties for more information.

Don't miss: Hang Lung Malls introduces new rewards programme and app

Hang Lung's presence in Causeway Bay began in 1975 with the introduction of the iconic Japanese department store Matsuzakaya (松坂屋) on Paterson Street, a significant tenant within Hang Lung Centre, which was fully launched with its official grand opening in 1976

Following the acquisition of the former Daimaru (大丸) site in 1988, Hang Lung further solidified the company's long-term investment in the area.

Today, Hang Lung's Causeway Bay portfolio includes Hang Lung Centre and Fashion Walk, blending diverse shopping and dining experience with community engagement.

Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future.

Related articles:

Hang Lung Malls introduces new rewards programme and app
Hang Lung Properties to give Hongkongers locally designed face mask holders
Hang Lung Properties showcases Mickey Mouse-themed exhibition at Fashion Walk