Gen Z perspectives: Agatha Yap, Scoot's social pitch and Disney x F1

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, we covered Agatha Yap’s new role at Mandai, Scoot’s social media pitch, and Disney hitting top gear with F1 collabs and trackside activations, including a sneak peek from Shanghai.

Trust us, you’d want to stick around for this.

Don't miss: Gen Z perspectives: LEGO, STB's creative agency and influencer reviews

1. Mandai Wildlife Group nabs Agatha Yap as CMO

Mandai Wildlife Group (Mandai) has appointed Agatha Yap (pictured) as its chief marketing officer (CMO), starting this month. She takes on the role from Jean Choi who continues to lead Mandai's commercial strategy and global partnerships as chief sales officer.

In a statement to MARKETING-INTERACTIVE, Mandai said that Yap joins the organisation as its wildlife and nature destination, Mandai Wildlife Reserve, nears completion.

Read more here. 

2. Scoot calls for social media pitch

Singapore Airline's low-cost subsidiary Scoot has opened an invite-only social media pitch for its Singapore market, with regional touchpoints, MARKETING-INTERACTIVE understands. The contract is set for two years, with an option to extend for another two.

VML is the incumbent on the airline’s creative business and currently manages its social component. The agency first won Scoot’s account in March 2022 on a two-plus-one contract and has since been responsible for supporting the airline’s creative, brand, and social campaigns.

Read more here. 

3. Disney shifts into high gear with new F1 collabs and trackside activations

Disney is expanding its multi-year “Fuel the magic” collaboration with Formula 1, introducing new merchandise collections, retail partnerships and character appearances across the 2026 race season.

The latest wave builds on the broader campaign announced earlier this year, which blends racing culture with Disney storytelling through content, products and trackside fan experiences. The initiative launched ahead of the 2026 Formula 1 season and aims to deepen fan engagement through fashion, collectibles and digital content tied to Grand Prix weekends.

Read more here. 

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

Related articles: 
Women who lead: Love, Bonito's Dione Song on redefining Asian fashion leadership   
Stryv picks Razer’s Asia regional marketing director as CMO   
How Knorr is playing wingman as cooking heats up the dating game