In the interest of offering new and convenient experiences to their customers, Hang Lung Properties has launched a new rewards programme and an app. Together, the hello Hang Lung Malls Rewards Program and the Hang Lung Malls App consolidate into a single platform the various offers and promotions from over 600 merchants across its shopping malls including Fashion Walk, Grand Plaza, Hollywood Plaza, Gala Place, Amoy Plaza, Kornhill Plaza, Peak Galleria, and the commercial buildings in Central.
The app gives members the opportunity to shop across the numerous Hang Lung properties and earn unlimited rewards points that can be redeemed for additional gifts. Hang Lung Properties chose the name "hello" for the programme for its cordial hospitable nature, and also the connection it implies between people.
“We always put customer-centricity at the heart of our operations and we have been enhancing our tenant mix with the goal of creating compelling spaces that cater various needs of our customers. The launch of hello Hang Lung Malls Rewards Program and Hang Lung Malls App together can better engage our loyal customers and also boost footfall. Unlike other discount-based rewards programmes seen in the market, we work closely with our brand partners on personalised experiences for our loyal customers," said Helen Lau, deputy director (head of Hong Kong leasing and management) of Hang Lung Properties.
To celebrate the launch of the programme and app, Hang Lung Properties is offering a series of launch promotions. They include a HK$25 e-voucher of selected merchants, 500 hello points for their first upload of e-receipts of HK$50 or above, redemption of discounted e-cash vouchers from designated merchants with hello points, and various limited offers and dining privileges through locations including Monopoly Dreams Hong Kong, Grand Kornhill Cinema and Masterbeef.
"We hope to optimise the data management of shopping malls through this program so as to better understand customers' spending behaviours and deliver bespoke customer services through more targeted marketing strategies. We will continue to enhance our app features in the coming months, and these include parking and event reservation features for a more convenient customers’ shopping experience,” said Joseph To, director – customer franchise of Hang Lung Properties.