Gushcloud ID appoints head of business to drive brand-creator growth

Gushcloud Indonesia has named Vikri Ardiansyah (pictured, right) as its new head of business, strengthening its leadership team to deliver sustainable growth for both brands and creators.

With more than 15 years of experience in the creative industry, Ardiansyah has worked with leading brands to craft strategies that capture attention, drive engagement, and foster consumer loyalty, the agency said. His appointment underlines Gushcloud Indonesia’s ambition to reinforce its business foundation while deepening collaborations with creators.

“The creator market is no longer just a promotional channel - it has become part of a new economy. At Gushcloud, my focus is to build an ecosystem that not only drives awareness, but also generates sales, loyalty, and long-term growth for both brands and creators,” said Ardiansyah.

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His role complements the recent appointment of Henry Pfisterer (pictured, left) as country director, who is tasked with driving growth and ensuring world-class execution for clients. Together, the two executives mark the start of “Gushcloud 2.0” - a phase dedicated to building a healthier creator ecosystem that positively impacts brands, creators, and society.

“Indonesia is one of the most dynamic creator markets in the world. Our job is not just to run campaigns, but to build collaborations that are relevant, authentic, and positively impactful for both brands and creators,” said Pfisterer.

The refreshed leadership signals Gushcloud Indonesia’s evolution beyond influencer marketing into a strategic partner role for brands, with a focus on digital campaigns, offline activations, and cross-border collaborations.

Previously, Pfisterer - who succeeds Oddie Randa - told MARKETING-INTERACTIVE that his immediate priority is “strengthening the local organisation to align with Gushcloud’s international vision, and to make sure that the company’s greatest asset – its people – are fully ready to drive the next stage of growth.” He added that the focus for 2025 will centre on delivering world-class client execution and enhancing engagement with Indonesian talents.

Ardiansyah reports directly to Pfisterer, who in turn reports to Nirote “May” Chaweewannakorn, VP of revenue at Gushcloud International.

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