Mediaplus expands into Asia with Singapore joint venture

Mediaplus Group has officially launched Mediaplus Singapore, a joint venture with The Media Shop, marking a strategic move to deepen its presence in Asia’s high-growth markets.

Operating under the name Mediaplus (HOC Singapore), the new entity began operations on 1 March 2026. The partnership brings together Mediaplus’ global, data-driven media capabilities with The Media Shop’s strong regional expertise. Notably, The Media Shop will continue to run independently alongside the joint venture.

Positioned as Mediaplus’ regional hub for Southeast Asia, the Singapore office will support both Mediaplus and Serviceplan Group clients across media strategy, planning, buying, and advanced data-led marketing solutions.

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The Media Shop is already working with international brands including Bosch (ASEAN), Trolli, and Dr. Beckmann, signalling early momentum for the partnership.

A key feature of the new venture is the integration of Mediaplus’ global data platform, giving local teams access to AI-powered tools and analytics developed within Serviceplan Group’s "House of AI" ecosystem. This is expected to enhance cross-market insights and enable more efficient, scalable campaign execution across the region.

Leadership of the nearly 20-person team includes Jessica Toh as co-founder and CEO (third from the left), Gary Tang as co-founder and managing director (second from the left), and Jason Tan as COO and managing partner (far left). 

Commenting on the launch, global CEO Matthias Brüll highlighted Asia’s growing importance for brands, noting that deeper consumer insights across markets will be critical as companies increasingly look east for growth.

“With Mediaplus Singapore and the implementation of our global AI-based solutions, we can manage and expand more projects directly from the region. Many brands are focusing their growth strategies on Asia’s high-growth markets. Cross-market insights into consumer behavior are therefore becoming increasingly important," he said. 

In tandem, Toh added that the joint venture strengthens both Mediaplus’ international network and its data capabilities, allowing the team to deliver more integrated and effective solutions for clients across Southeast Asia.

The news comes as Mediaplus Group continues to grow its leadership team. Earlier in March, the group appointed Uwe Roschmann as managing director at Mediaplus International. Roschmann will oversee the agency group’s international expansion and global new business, reporting directly to Brüll.

Most recently, he served as Managing Director Germany for international projects and clients at Omnicom Media Group.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

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