Have you seen KitKat's life-sized F1 racecar?

KitKat has taken its famous “Have a break” message to the fast lane, revealing a life-sized, hand-crafted chocolate Formula 1 car at the Silverstone Circuit.

Measuring at five metres long, two metres wide, and weighing 350kg (the equivalent of more than 16,900 two-finger KitKats) the car was meticulously crafted over 1,254 hours by master chocolatier Jen Lindsey-Clark. Every detail, from the aerodynamic front wing to the iconic rear spoiler, was rendered with precision.

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Scott Coles, managing director for Nestlé Confectionery UK and Ireland said the chocolate racing car was built as a tribute to the precision of the sport and the playfulness of the brand. "We're not just showing up at the track, we're also bringing the thrill of the race to supermarket aisles, making every F1 break part of the fan experience," he added. 

The giant car also signals the launch of KitKat’s limited-edition miniature replica, which features a milk chocolate shell, chocolatey filling, and embedded crispy cereal pieces.

Earlier in January this year, KitKat unveiled the miniature replica at major retailers in Australia to kick off the Australian Grand Prix. The 29g product marks the first time KitKat has created a chocolate format specifically tied to F1. On top of miniature replicas, fans in Australia and New Zealand were treated to in-store activations, exclusive merchandise and prize promotions. 

In a statement, Nestlé general manager confectionery and snacks Andrew Lawrey said the partnership reflects a broader push to invest behind the company’s biggest global brands. “Our partnership with Formula 1 shows how we’re investing at scale behind KitKat and creating experiences that go beyond the shelf,” Lawrey said.

Beyond Australia, the partnership will extend across selected Grands Prix worldwide, supported by fan zones, trackside branding, digital content and placements across Netflix’s Formula 1: Drive to Survive. 

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