Grey Singapore expands team with new hires

Grey has added four new talents to its Singapore team. Shawn Low (pictured second from left) joins as head of social, returning to Singapore after stints in London and, more recently, Melbourne where he was the head of content and social at leading B2B agency Green Hat. Low will lead Grey’s social media efforts across all clients and be responsible for expanding their capabilities, including working with Grey’s commerce unit to drive social commerce. According to Grey, he brings extensive content and social media knowledge from previous agency roles at King Content and Immedia. A multi-channel digital native with strong experience in start-ups, B2B and B2C, Low has worked for clients such as Singtel, Starhub, the National Gallery of Singapore, IBM, Lenovo, Nestle Professional, SK-II, and Mimecast, among others. 

Wei Jian Lim (pictured left) has joined as account director from MullenLowe Singapore. With over 11 years in the industry, Lim handled projects from front-of-house brand campaigns and social newsrooms to on-ground tech activations. He has five years of experience focusing on numerous government accounts - Navy, STB, EDB, WSG, GovTech, Smart Nation and Digital Government Office, SUTD and National Gallery and another eight years on several banking and insurance accounts - Standard Chartered Bank, Citibank, HSBC Bank, HSBC Life, UOB Banca and AIA.

Copy-based creative director Justine Lee (pictured second from right) joins from TBWA Group Singapore. She has over 20 years of experience in ad agencies, and worked with global and local brands in categories such as finance, travel, technology, telco, healthcare, hospitality, consumer products, B2B, and public service. Among the list of clients she has managed include American Express, United Overseas Bank, Singapore Tourism Board, Singapore Airlines, Republic of Singapore Navy, HP, IBM, Nokia, IKEA, Pernod Ricard and AWARE Singapore.

Rubin Regueira Fernando (pictured right) also joins as a copy-based creative director. Fernando is a Spanish creative with 20 years of experience, having lived in the US, Sweden and China, and worked for agencies such as SCPF, Crispin Porter+Bogusky, Anomaly, Tony Le Brand, BBH, and Edelman Deportivo.

Konstantin Popovic, CEO of Grey Singapore, said this is a group that is purpose-driven, strategic and immensely talented and whose creative, digital, and business ambitions match Grey’s strategic direction. Last year, Grey SG launched its "KEEP OFF – Less Contact, Less Risk" campaign done in collaboration with game developer Heartifact Studios in mid-July, with a gamified tutorial to help parents around the world in getting their kids to adopt various steps into their daily play and hygiene routine during the peak of the pandemic. This was freshly after Grey SG appointed Tramaine Teo as its new head of social earlier in May 2020. According to her LinkedIn, Teo has taken on a similar role at GroupM.

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